October25th2011

Alltech Revives the Spirit of Town Branch with New Bourbon
[Lexington, KY] — Wednesday night the Alltech Brewing and Distilling Company was filled with friends raising glasses to toast the launch of Alltech’s newest drink, Town Branch Bourbon.

Alltech first entered into the beverage industry with the introduction of its Irish red/English pale ale hybrid, Kentucky Ale, in 2000. In the last eleven years, Alltech has added to its collection two more award winning beers, Kentucky Light and Kentucky Bourbon Barrel Ale, as well as a Bourbon infused coffee beverage, Bluegrass Sundown, and a malt whiskey, Pearse Lyons Reserve.

President and founder of Alltech, Dr. Pearse Lyons said, “One of Bourbon’s most distinctive qualities comes from the limestone water that brought Bourbon to popularity in the 1800s. The name Town Branch commemorates the body of water that currently runs under Lexington, upon which Lexington was founded. Town Branch was once the lifeblood of Lexington, now again it is bringing joy to Lexingtonians and Bourbon lovers alike.”

For the first time since its founding in 1880, the Kentucky Distillers’ Association expanded its membership rolls to invite craft distilleries, with Alltech being the first to join after its release of the Pearse Lyons Reserve whiskey.

The KDA was founded when 32 distillers met in Louisville to protect the Bourbon industry from “needless and obstructive laws and regulations.” Today, the KDA is the state’s leading voice on spirits issues, from taxes to tourism, technical matters and more.
Alltech’s launch of Town Branch Bourbon comes just two weeks before the Alltech National Horse Show’s grand debut at the Kentucky Horse Park in Lexington, Kentucky. Visitors can get a taste of the Official Spirit of the Alltech National Horse Show, Town Branch Bourbon, as they tour the Alltech Arena.

Tickets for the Alltech National Horse Show, ranging from $10-$30, are on sale and can be purchased through Ticketmaster at 1-800-745-3000 or www.ticketmaster.com. Fifty percent of each ticket sold benefits select local and national charities. Parking at the Kentucky Horse Park is free during the event. For more information about the Alltech National Horse Show, visit www.nhs2011.org.

Town Branch Bourbon is currently available at local Kentucky retailers.