March24th2015

FOR RELEASE: For Immediate Release

BARDSTOWN, KY – Burnett’s Flavored Vodka is introducing Cherry Limeade and Apple Berry, two new, exciting additions to its already diverse stable of flavors. The new flavors will be available nationally in April.

These well-known, highly mixable combination flavors marry the best of each flavor, creating sweet, fruity blends right on target with consumer tastes. Traditional fruit flavors continue to be a strong segment of the Flavored Vodka category in which Burnett’s has proven to be a leader over the last 10 years. Burnett’s Flavored Vodkas are quadruple distilled, triple charcoal filtered and made with natural flavor, placing them among the purest Vodkas on the market.

“Cherry Limeade and Apple Berry are flavors that truly embody what people love about Burnett’s Flavored Vodkas – they are fun, easy to mix, of the highest quality and yet affordable,” said Reid Hafer, senior brand manager. “Our consumers have come to expect and anxiously anticipate such flavor innovations from Burnett’s.”

Apple Berry and Cherry Limeade bring Burnett’s portfolio to a total of 36 flavors, which includes: Blue Raspberry, Blackberry, Blueberry, Cherry, Cherry Cola, Citrus, Coconut, Cranberry, Fruit Punch, Grape, Hot Cinnamon, Lime, Limeade, Mango, Mango Pineapple, Orange, Orange Cream, Peach, Pear, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Red Berry, Ruby Red Grapefruit, Sour Apple, Strawberry, Strawberry Banana, Sugar Cookie, Sweet Tea, Tropical Fruit, Vanilla, Watermelon and Whipped Cream.

Both Apple Berry and Cherry Limeade will be available in four sizes: 50ml, 750ml, 1.0L and 1.75L. “New Flavor” hang tags will hang from the bottles of 750ml and 1.75L sizes for the first few months of shipping. The launch of the new flavors is supported by floor displays, a range of point of sale items, shelf facings, as well as sales education materials. The Burnett’s website (www.burnettsvodka.com) and the Burnett’s ‘More Recipes, More Fun’ Mobile App (available on Apple and Android devices) provide information and drink recipes for all flavors.

The product is available for a suggested retail price of $10.99 for the 750ml and is bottled at 30-35% alcohol by volume (60-70 proof).

Burnett’s Vodka is one of the top-selling vodkas in the nation and the 12th largest selling distilled spirits brand in the US. Since 2000, Burnett’s Vodka has consistently won Beverage Information Group’s “Growth Brand” and Impact’s “Hot Brand” awards as one of the fastest growing products in the industry. The entire line includes the 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, and 100 proof varieties.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

CONTACT:
Josh Hafer
Communications Manager
Heaven Hill Distilleries, Inc.
(502) 413-0219
jhafer@heavenhill.com

www.heavenhill.com

 

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