February10th2011

BARDSTOWN, Ky. — The top-selling Burnett’s Flavored Vodka family has added two new flavors to one of the industry’s largest flavor lines. Burnett’s Limeade and Orange Cream are the two newest additions to the innovative portfolio of flavors.

Burnett’s Limeade and Orange Cream reflect two of the freshest new ideas in the flavored vodka category. “We seek to provide Burnett’s consumers with flavor development that is innovative but, more importantly, usable,” said Reid Hafer, Senior Brand Manager, Burnett Flavored Vodkas. “There are plenty of new flavors in the category but we concentrate on quality, utility and taste.”

The new flavors bring Burnett’s portfolio of flavors to 23. Since the introduction of its first flavor, Burnett’s Flavored Vodkas have grown to be one of the largest portfolios in the entire industry. The franchise now includes — Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Lime, Mango, Orange, Peach, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and now Orange Cream and Limeade.

The launch of the new flavors is supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors.

Burnett’s Limeade and Orange Cream Flavored Vodkas are available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof). The product is available for a suggested retail price of $9.99 for a 750ml.

Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry. The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, Ultras, and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
(502) 413-0219
jhafer@heavenhill.com