May10th2011

BARDSTOWN, Ky. — The Burnett’s Flavored Vodka family has added Whipped Cream to one of the industry’s largest all-natural flavor lines. The new flavor is the 24th in the product’s portfolio.

“Burnett’s Whipped Cream Flavored Vodka was a direct result of the demand for great flavors that we see in the market,” said Reid Hafer, Senior Brand Manager, Burnett Flavored Vodkas. “We regularly seek out opportunity to grow the franchise with high quality, relevant flavors. This flavor, in particular, speaks to our consumers and their interest in the expanding line.”

Since the introduction of its first flavor, Burnett’s Flavored Vodkas have grown to be one of the largest portfolios in the entire industry. The new flavors bring Burnett’s portfolio of all-natural flavors to 24 — Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Lime, Limeade, Mango, Orange, Orange Cream, Peach, Pineapple, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and now Whipped Cream.

The launch of the new flavors is supported by the newly-launched “Always your Flavorite” positioning. The campaign includes a large scale consumer and trade advertising and outdoor campaign. The Burnett’s website, (www.burnettsvodka.com) will also provide information and appetizing drink recipes for all the flavors.

Burnett’s Whipped Cream Flavored Vodka is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof).

Burnett’s is one of the leading franchises in the distilled spirits industry. Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry. The entire line includes the regular 80 proof Vodka, an array of Flavored Vodkas, Gin, Rums, Ultras, and 100 proof varieties.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
(502) 413-0219
jhafer@heavenhill.com