We’re officially re-naming this week in honor of our new partnership with The Sober Voyager Foundation – an advocate of America’s growing mocktail movement.
Approximately 30 percent of the U.S. population abstained from alcohol in 2015 for various reasons. On the Kentucky Bourbon Trail® tour, we never question a person’s choice not to drink because we respect them all. To bring our values to life, we’ve partnered with Louisville’s own The S.V. Foundation to grow Kentucky’s crafted non-alcoholic drink menus. Through The Mocktail Project, The S.V. Foundation educates alcohol retailers on the culture and history of America’s mocktail movement; provides mocktail recipes; and collaborates on seasonal mocktail events. In return, $1 of every mocktail sold goes toward financial assistance for those facing addiction recovery, homelessness, and other physical and mental health obstacles in our community.
This week, you’ll see some of The S.V. Foundation’s existing retail partners and mocktail recipes featured on Kentucky Bourbon Trail® social media accounts. We hope our efforts will inspire you to help us build more respectful, inclusive communities by offering mocktails – Bourbon-optional drinks – at your upcoming holiday parties and supporting retailers that offer them year round. We’re on a journey to craft a better drinking culture – the more who join, the merrier. To learn more about The Mocktail Project or The S.V. Foundation, visit www.sv-foundation.co or follow their movement on social media @themocktailproject.