February7th2011

BARDSTOWN, Ky. — The Christian Brothers Brandy will launch a Honey line extension to one of the strongest consumer franchises in the distilled spirits industry. The flavor concept combines real, natural honey with the rich taste of Christian Brothers Brandy.

The new Christian Brothers Honey launched nationally in February and features the traditional Christian Brothers’ cathedral bottle with a vibrant gold label and iconography familiar with honey, including a bear silhouette and honey comb background. The new product appeals to existing Brandy consumers and can be enjoyed straight, on the rocks, or in a variety of mixed drinks. Additionally, Christian Brothers Honey will enjoy broad appeal to include non-brandy consumers who are looking for an easy to drink, flavored alternative to traditional Brandy.

“The growing consumer interest in honey flavor is a natural extension for Christian Brothers Brandy,” said Justin Ames, Senior Brand Manager, Christian Brothers Brandy. “Combining a storied mark with new and innovative flavor profiles is a proven combination in other segments of the spirits industry. As consumers seek new and innovative flavor profiles, Christian Brothers Honey is well served by being the leading flavor innovator in the Brandy category.”

Marketing materials will utilize the Christian Brothers’ “CB & …” tagline by adding “CB &…a taste of honey.” The flavor extension will be supported by a trade media schedule with insertions in Beverage Network. In addition, the product features an array of in-store and on-premise POS. For more information, go to www.christianbrothershoney.com.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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CONTACT:
Josh Hafer
Corporate Communications Manager
(502) 413-0219
jhafer@heavenhill.com