July12th2011

AMERICAN CORNHOLE ORGANIZATION AND EARLY TIMES KENTUCKY WHISKY AGREE TO NATIONAL SPONSORSHIP AGREEMENT
Early Times becomes official spirits sponsor of the ACO and ACO World Championships of Cornhole

Louisville, Ky The American Cornhole Organization announces a partnership with Early Times Kentucky Whisky where Early Times becomes the “Official Spirits Sponsor of the ACO”.

In the agreement, the ACO will help Early Times promote its Early Times Man Day platform throughout all events across the country, which culminate with the ACO World Championships of Cornhole. Select events throughout the American Cornhole circuit of tournaments will include both Early Times Man Day competitions and ACO sanctioned cornhole tournaments. These selected events will be leveraged as qualifying events into the ACO World Championships of Cornhole, held January 5-8, 2012 in Tunica, Mississippi.

“The Early Times relationship ties in nicely with the ACO and our events planned all around the country,” said Frank Geers, president of the ACO. “The Early Times Man Games are all about fun and we can certainly identify with that.”

Early Times secures the “Official and Exclusive Spirits” sponsorship of the ACO through 2014. At the ACO World Championships of Cornhole in January, there will be an Early Times Man Day Zone featuring Man Games competitions.

“Early Times is known as the ‘Workin Man’s Reward’ and the game of cornhole fits perfectly into that motto,” said Therese McGuire, Early Times brand manager. “We look forward to a long-term partnership with the ACO and to building a strong relationship in the years to come.”

About American Cornhole
Established in 2005 and headquartered in Milford, Ohio, American Cornhole Organization is the governing body for the sport of cornhole. Offering sanctioned products, official rules, and comprehensive information about cornhole events. For additional information, visit http://www.americancornhole.org

About Early Times
Early Times Kentucky Whisky is enjoyed in 28 countries around the world and the Early Times Mint Julep is the “Official Drink of the Kentucky Derby™.” For more information visit www.earlytimes.com. For over 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Canadian Mist, Early Times Kentucky Whisky, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord and Woodford Reserve. Brown-Forman’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.

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