Moore will feature Evan Williams at all 25 stops on tour
BARDSTOWN, Ky – Evan Williams Bourbon is partnering with Multi-Platinum selling artist Kip Moore for the 2015 Wild Ones Tour. The brand will be the “Official Bourbon” at each of the 25 stops on the tour.
As Official Bourbon of the 2015 Wild Ones Tour, Evan Williams will partner on promoted behind-the-scenes videos, arena signage and feature tour cocktails, all supported by digital media throughout the eight week tour.
Moore’s sophomore album, Wild Ones, was released last month to critical acclaim with Rolling Stone hailing it as “the year’s most honest album.” It follows his debut album Up All Night, which spawned three No. One hits including “Hey Pretty Girl,” “Beer Money” and “Somethin’ ‘Bout A Truck.” A constant road warrior, the Chicago Sun-Times heralds Moore’s live show as “carving his own niche in country music…that sets him apart from the flock of country music rockers.”
“Kip is an authentic, country-rock talent whose grassroots style and meaningful lyrics reflect the style and personality of Evan Williams Bourbon,” said Chris Ratterman, Brand Manager, Evan Williams Bourbon. “We are excited to partner with Kip and be a part of the success of his new album and nationwide tour.
Evan Williams Kentucky Straight Bourbon is the #2-selling Bourbon in the world. Widely recognized as one of the finest premium Bourbons in the industry, the brand is among the leaders in the rapidly growing American Whiskey segment. For the past three years, Evan Williams has been recognized by Beverage Information Group and Impact for sales growth. Additionally, Impact named Evan Williams Bourbon a “Blue Chip” brand – reflecting total value in the industry.
The Evan Williams Family of Brands (70-100 proof) is available nationally in a variety of sizes. The brand is supported by programs which include strategic partnerships across sports and music that include ESPN, BASS Fishing and Rolling Stone. The Bourbon’s “Seriously Good Bourbon” campaign reflects the quality and affordability of Evan Williams Bourbon. Learn more at www.evanwilliams.com.
Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.