August18th2011

EVAN WILLIAMS BOURBON LAUNCHES FALL “GRILL WITH THE GREATS SWEEPSTAKES” PROGRAM

America’s 2nd Largest Selling Bourbon Teams with Big Green Egg® and Chef Grady Spears for Major Retail Promotion

BARDSTOWN, KY — Evan Williams Kentucky Straight Bourbon Whiskey, the second largest selling Bourbon in the US and the world, announces a Fall promotion sure to fire up Bourbon fans and grilling aficionados—the Evan Williams and Big Green Egg “Grill With the Greats” Sweepstakes. Offering a grand prize of an all expenses paid trip to the Heaven Hill Bourbon Heritage Center in Bardstown, Kentucky, a private dinner with celebrity chef Grady Spears and Heaven Hill Master Distillers Parker and Craig Beam, and a large Big Green Egg cooker, the “Grill With The Greats” promotion hits all the hot buttons for Bourbon consumers and retailers looking to create compelling merchandising displays.

Evan Williams, the fastest growing premium Bourbon in the country according to A.C. Neilsen, has created a fully integrated marketing program designed to draw in and motivate the Bourbon-buying demographic. Using large and impactful mass retail display point of sale, on-the bottle neckers, as well as print advertising in key national consumer magazines and web and social media, Evan Williams will motivate Bourbon drinkers to enter a Fall sweepstakes to win an ultimate “mancation” getaway—a trip for two to “The Bourbon Capital of the World®”, Bardstown, Kentucky, to visit the Heaven Hill Distilleries, producers of Evan Williams Bourbon. The lucky winner will enjoy a private dinner grilled by celebrity chef Grady Spears, known as “The Cowboy in the Kitchen”, along with the 6th and 7th generation Master Distillers at Heaven Hill Distilleries, Parker and Craig Beam. And the winner will also take home a large size Big Green Egg cooker, the ultra popular ceramic cooker that is a smoker, a grill and an oven all rolled into one.

For retailers, the “Grill With the Greats” promotion means that highly motivated Bourbon consumers will be drawn in by the football-themed floor displays or the on-the-bottle neck hangers (available on 750ml and 1.75l bottles, where legal), and will continue to make Evan Williams the hottest brand among top Bourbons. In addition, compelling print ads and sweepstakes information will appear in top national men’s publications like Maxim, Sports Illustrated and Rolling Stone, as well as on the Evan Williams website and Facebook page and the Big Green Egg website and Facebook page.

“We know that grilling, Bourbon and football are complementary Fall passions for a lot of our Evan Williams consumers, and competitive Bourbon consumers as well,” noted Susan Wahl, Evan Williams brand manager at Heaven Hill Distilleries, Inc. “The ‘Grill With the Greats’ promotion brings these together for our consumers, along with iconic brands and names such as Big Green Egg and chef Grady Spears, and presents a great merchandising opportunity for Evan Williams retailers.”

The “Grill With the Greats” promotion will be available nationally (where legal), and will run through mid October, when the drawing for the Grand Prize package will be held. Consumers can learn more through the Evan Williams website (www.evanwilliams.com), the Big Green Egg website (www.biggreenegg.com), bottle neckers on select 750ml and 1.75 liter size bottles, and Evan Williams print advertisements in select national consumer magazines.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.