July19th2011

FULTON’S HARVEST PUMPKIN PIE CREAM LIQUEUR AVAILABLE NATIONALLY

First-ever Pumpkin Pie Cream Liqueur is 2011 Double Gold Medal Winner

BARDSTOWN, Ky. — Fulton’s Harvest Pumpkin Pie Cream Liqueur is available for fall 2011 nationally. The lush, creamy all-natural liqueur is the first-ever pumpkin pie cream liqueur and is immediately reminiscent of homemade pumpkin pie complete with the flavors rich vanilla, brown sugar and spices. It is best served chilled or on ice, as well as in coffee and in a variety of cream-based cocktails.

Launched originally in limited markets, the seasonal item is available at retail from September through November. The package for the product features pumpkins and spices and reflects the vivid colors of autumn. The product is a direct result of keen seasonal interest in pumpkin flavors and scents.

“The first year of sales was remarkable,” said Brittany Blevins, Brand Manager for Fulton’s Harvest. “The flavor profile and personality of the product really touched people. As a result, we broadened the product’s availability. Consumers just cannot get enough of it.”

Point of sale items for Fulton’s Harvest communicate the product’s pumpkin spirit and seasonal appeal with “Pumpkin and Spice and Everything Nice” on retail display materials.

Fulton’s Harvest Pumpkin Pie Cream Liqueur is available from September through November in 750ml at 12.5% alc/vol. The product will retail for $9.99. Fulton’s Harvest is the industry’s first and leading pumpkin pie cream liqueur and features a smooth creamy taste that is instantly reminiscent of homemade pumpkin pie.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”