October10th2013

“MASTER DISTILLERS’ UNITY” AUCTION SUPPORTING HEAVEN HILL MASTER DISTILLER PARKER BEAM’S
ALS PROMISE OF HOPE FUND SCHEDULED FOR SUNDAY, OCTOBER 13 AT BONHAM’S WHISKY, COGNAC AND RARE SPIRITS AUCTION
BARDSTOWN, KY. —The exclusive, one-of-a-kind bottling “Master Distillers’ Unity” will be offered this Sunday at Bonham’s Whisky, Cognac and Rare Spirits auction in New York City. The unprecedented whiskey will raise funds for The ALS Association in honor of legendary Heaven Hill Master Distiller Parker Beam, who was recently diagnosed with Amyotrophic Lateral Sclerosis (ALS)/Lou Gehrig’s Disease, and the Parker Beam Promise of Hope Fund (alsa.org/parkerbeampromiseofhope).

The project is a blend of Bourbon from all major Kentucky heritage distilleries —Heaven Hill, Buffalo Trace, Four Roses, Jim Beam, Maker’s Mark, Wild Turkey and Woodford Reserve. The Bourbon is comprised of barrel-proof, extra aged Bourbons hand selected by Master Distillers Harlen Wheatley (Buffalo Trace), Jim Rutledge (Four Roses), Fred Noe (Jim Beam), Greg Davis (Maker’s Mark), Jimmy Russell (Wild Turkey) and Chris Morris (Woodford Reserve), carefully married together with select Heaven Hill Bourbon.

The unprocessed and unfiltered 100 proof Bourbon blend, was developed and approved by Parker Beam. It is featured in two 750ml crystal decanters with silver closures, concealed inside a specially made silk lined wooden box hand signed by all the participating Master Distillers.

Since Beam’s diagnosis in February 2013, Heaven Hill has begun a series of initiatives to raise over $250,000 for the Parker Beam Promise of Hope Fund. The sixth generation Master Distiller of Evan Williams, Elijah Craig and Larceny is Lifetime Achievement Award Winner and Bourbon Hall of Fame charter member.
What:
“Master Distillers’ Unity” bottling auction at Bonham’s Whisky, Cognac and Rare Spirits Auction

When:
Sunday, October 13, 2013

Time:
5:00 p.m.

Where:
Bonham’s Whisky, Cognac and Rare Spirits Auction
580 Madison Avenue
New York, NY 10022
http://www.bonhams.com/auctions/21015/

Contact:
Larry Kass at lkass@heavenhill.com or 502-649-5880(mobile)

How to Buy
Step 1: Pre-register with Bonham’s a day or two prior to the auction. To do so, click http://www.bonhams.com/how_to_buy/. You will then need to call and provide specific identity information to be eligible to bid.

Step 2: Auction starts at 5:00pm ET. The Unity Bottling is lot 163 of 426. The lots typically take anywhere from 30 to 60 seconds for bidding.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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