March12th2015

Two Louisville Traditions Come Together for the First Time

 

Mint Julep cupLOUISVILLE, Ky. (March 12, 2015) – Old Forester Mint Julep, a ready-to-serve cocktail made with  Old Forester Kentucky Straight Bourbon Whisky, has been named the “Official Drink of the Kentucky Derby®” and will be served at Churchill Downs® in Louisville, Ky. on May 2, 2015. While Old Forester was introduced in 1870 and the Kentucky Derby® in 1875, the 141st Kentucky Derby marks the first time the two long-standing Louisville traditions have come together officially.

 

“Old Forester was a natural fit for the Official Drink status. It’s a bourbon brand with as rich of a history as the Kentucky Derby and has such strong ties to Louisville,” said Old Forester Brand Manager Therese McGuire.

 

Old Forester is the founding brand of Louisville-based Brown-Forman and has its roots in Louisville’s historic Whiskey Row on Main Street. The brand has featured Derby-themed ads and mint julep recipes over the years, but this year marks the first time Churchill Downs will serve race fans Old Forester Mint Juleps as the “Official Drink”. Churchill Downs expects to serve close to 120,000 mint juleps over the course of Kentucky Oaks and Kentucky Derby.

 

 

 

About Old Forester Mint Julep

Old Forester Mint Julep, a 60-proof ready to serve cocktail using Old Forester Straight Bourbon Whisky, is the “Official Drink of the Kentucky Derby” and will be served to race fans at Churchill Downs in Louisville, Ky. Old Forester Mint Julep is also sold at retail in 36 markets across the U.S. in a 1L commemorative Derby-themed bottle for a suggested retail price $24.99 which will vary by location.

 

About Old Forester Bourbon

Legendary bourbon innovator George Garvin Brown created Old Forester in 1870 which is America’s First Bottled Bourbon and the founding brand of Brown-Forman. Brown-Forman Corporation, Louisville, Kentucky, is a diversified producer and marketer of fine quality alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Woodford Reserve, and Korbel California Champagnes. For more information about Old Forester, please visit www.oldforester.com.

 

About Churchill Downs

Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN), which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 141st running of the Kentucky Derby Presented by Yum! Brands on May 2, 2015. The track’s 2015 Spring Meet is scheduled for April 25-June 27. The track has hosted the Breeders’ Cup World Championships a record eight times. Information about Churchill Downs can be found on the Internet at www.ChurchillDowns.com.

 

 

The Official Drink of the Kentucky Derby®. Please sip Old Forester responsibly.

Old Forester Mint Julep, 30% Alc. by Volume, Brown-Forman Distillery Company, Louisville, KY ©2015

 

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Media Contact:
Courtney Sandora
502-424-9406
csandora@goforthbesocial.com