March23rd2015

 The Official Drink of the Kentucky Derby® Available Soon In-Store

 

FOR IMMEDIATE RELEASE                                                                

 

OFMJ Bottle Shot (1)LOUISVILLE, Ky. (March 23, 2015) – Old Forester Mint Julep, a 60-proof ready-to-serve cocktail made with Old Forester Kentucky Straight Bourbon Whisky, will be available for sale in select stores as of late-March. In addition to stores, Churchill Downs® will serve Old Forester Mint Julep, recently named “The Official Drink of the Kentucky Derby®,” during the 141st Kentucky Derby®.

 

Old Forester Mint Julep is sold in a commemorative 1L Kentucky Derby bottle with a horse-themed neck wrap for a suggested retail price of $24.99 which will vary by location.  The ready-to-serve cocktail makes it easy to enjoy a 10-second mint julep (just unscrew and pour over crushed ice), and lends an authenticity to any Derby party as it’s the same product which will be served to race fans on Derby Day. Churchill Downs expects to sell 120,000 mint juleps over the two-day period of Kentucky Oaks and Kentucky Derby.

 

While Old Forester was introduced in 1870 and the Kentucky Derby in 1875, the 141st Kentucky Derby marks the first time the two long-standing Louisville traditions have come together officially. In addition to stores in Kentucky, Old Forester Mint Julep will be sold in 35 markets across the U.S.

 

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About Old Forester Bourbon

Legendary bourbon innovator George Garvin Brown created Old Forester in 1870 which is America’s First Bottled Bourbon and the founding brand of Brown-Forman. Brown-Forman Corporation, Louisville, Kentucky, is a diversified producer and marketer of fine quality alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Woodford Reserve, and Korbel California Champagnes. For more information about Old Forester, please visit www.oldforester.com.

 

About Churchill Downs

Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN), which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 141st running of the Kentucky Derby Presented by Yum! Brands on May 2, 2015. The track’s 2015 Spring Meet is scheduled for April 25-June 27. The track has hosted the Breeders’ Cup World Championships a record eight times. Information about Churchill Downs can be found on the Internet at www.ChurchillDowns.com.

 

 

The Official Drink of the Kentucky Derby®. Please sip Old Forester responsibly.

Old Forester Mint Julep, 30% Alc. by Volume, Brown-Forman Distillery Company, Louisville, KY ©2015

 

 

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Media Contact:
Courtney Sandora
502-424-9406
csandora@goforthbesocial.com