September19th2011

Tuaca Liqueur Gets Inked!
Renowned Tattoo Artist Corey Miller Designs a Revolutionary Temperature Controlled Bottle Label

September 19, 2011, Louisville, Ky. — TUACA Liqueur will launch a newly designed, limited-edition package featuring a unique thermochromatic ink printed on the bottle to showcase the perfect “chilled” serving temperature. The new bottle will be available beginning October 1.

The label, featuring a sketch of the historic TUACA Lion, was designed by celebrity tattoo artist Corey Miller. The tattooed lion turns from silver to blue as the bottle is chilled in a freezer or on ice, promoting the legendary flavor of the vanilla-citrus liqueur, which is best served in the form of an ice cold shot.

“Working with Corey was an absolute pleasure, he’s genuine and embodies the adventurous spirit of TUACA” says Tracey Johnson, Tuaca Brand Manager. “The label was designed with not only the consumer in mind, but also on-premise bars and restaurants, as it will indicate the perfect temperature to serve TUACA chilled or when combined with other ingredients for interesting shots like the Lemon Drop.”

Graphical Features
TUACA’s Perfect Chill label features custom artwork by world famous tattoo artist Corey Miller whose signature also adorns the bottle.

The tattoo is printed with thermochromatic ink, a special dye that changes color when temperatures increase or decrease. When the TUACA bottle reaches the perfect temperature, the color activates to blue, but as the bottle resumes to room temperature, the original light silver color returns.

The overall bottle design represents the rich history of TUACA. The two lions Miller designed in the form of a tattoo reference the historic guardians of architecture seen throughout Florence, Italy. Many believe they symbolize the two brothers-in-law, modern day guardians of the adventurous ideals that inspired the brand.

The handwritten script of Tuoni & Canepa at the top of the vertical, front-facing label has decorated the TUACA bottle for generations. It’s the mark of uncompromising quality, bold innovation and exceptional taste. The TUACA crest at the bottom of the vertical, front-facing label pays homage to the crest of the House of Medici. The Medici six-ball shield can be found throughout Italy as a sign of prosperity and influence.

Corey Miller and TUACA
Corey Miller, owner of Six Feet Under Tattoo Parlor in Upland, CA is known for his black and gray portraits as well as dragon art. Every tattoo Corey Miller designs is a unique and timeless work of art. He continues to break new ground by engineering cutting-edge tattooing tools and is greatly influenced by classic tattoo styles and is known for drawing freehand.

In April 2011, Corey was the celebrity judge for USBG’s inaugural Drinks & Ink competition, presented by TUACA, a bartender tattoo and cocktail competition. Soon after, he was approached to design the TUACA label and formed his first partnership with a spirit company.

“This was not only a fun project to work on, it also gave me the opportunity to expand my artistic reach and touch a new audience,” said Corey Miller.

With over 500 years of tradition, the authentic Italian Liqueur captures the essence of discovery that defined the Italian Renaissance, and continues today by showcasing a cutting-edge and modern approach to its packaging. The TUACA Perfect Chill Bottle will retail for $21.99 for a 750ml.

RECIPE:
TUACA Ginger-Lime (Corey Miller’s Favorite TUACA Cocktail)
1 ½ oz TUACA (Chilled)
2 oz ginger ale
2 lime wedges
Pour Chilled TUACA into a lowball glass over ice. Fill with ginger ale. Squeeze lime wedges into drink and mix.

About TUACA Liqueur
TUACA Liqueur is a striking blend of rich Madagascar vanilla, distilled essences of Mediterranean citrus fruits and Italian brandies. Its flavor profile is complex and enjoyable chilled on its own or mixed in cocktails. For more information about TUACA, please visit www.tuaca.com.

Go beyond the usual. Start Chilled. Finish responsibly.
TUACA Liqueur Company, Liqueur, 35% Alc. By Vol., Louisville, KY. © 2011