January5th2011

FOR IMMEDIATE RELEASE

CONTACT:
Svend Jansen, Brown-Forman
502-774-7825
svend_jansen@b-f.com

Woodford Reserve ® and Esquire to Showcase Nation’s Ultimate Manhattans
Finalists’ creations to be showcased at January 10 event at Top of The Standard

Louisville, Ky. (January 5, 2011) — With the recent resurgence of pre-Prohibition bourbon cocktails, the classic Manhattan is making a comeback across the country. Woodford Reserve bourbon and Esquire magazine have searched the country for the nation’s ultimate well-crafted Manhattans and will feature 11 “Masters of the Manhattan” on January 10 during The Manhattan Experience Finals in New York City.

Each bartender showcased their own spin on the historic cocktail at events across the country and will present their own well-crafted Manhattan cocktails at the Woodford Reserve/Esquire Magazine Manhattan Experience. The event takes place in New York City on Monday, January 10 at 6:30 p.m. at Top of The Standard. There, the bartenders’ creations will be reviewed by a panel of experts, including Woodford Reserve Master Distiller Chris Morris and spirit journalist Paul Pacult.

“We have had some wonderful and creative recipes submitted during our search over the past few months, highlighting all of the flavors of Woodford Reserve,” said Laura Petry, Woodford Reserve brand manager. “Along with our partners at Esquire, we look forward to showcasing the cocktail craftsmanship of some of the finest mixologists in the country.”

All 11 finalists will be featured in a Woodford Reserve advertisement in the February issue of Esquire.

To celebrate the spirit of crafting the ultimate cocktail, Esquire’s resident mixologist David Wondrich has developed the Esquire Manhattan featuring Woodford Reserve. The cocktail recipe is as follows:

Esquire Manhattan featuring Woodford Reserve
1.5 to 2 oz Woodford Reserve
1 oz Martini & Rossi red vermouth
1/2 oz Fernet Branca

Stir well with cracked ice. Strain into chilled cocktail glass and twist swatch of thin-cut orange peel over the top.

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About Woodford Reserve
Woodford Reserve is one of the fine spirits produced and marketed by Brown-Forman
Corporation, a producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia, Fetzer, Korbel, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, and Bonterra. Please enjoy your bourbon responsibly. For more information on Woodford Reserve, visit www.woodfordreserve.com.

About Esquire
Esquire (www.esquire.com), published by Hearst Magazines, was the winner of the 2009 National Magazine Awards for “Feature Writing,” “Personal Service” and “Leisure Interests.” It is the most-honored monthly magazine in America with a total of 13 awards. Readers can also interact with the brand on the digital front, with Esquire mobile (m.esquire.com). In addition to its U.S. flagship, Esquire publishes 16 editions around the world.

Woodford Reserve Distiller’s Select Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY ©2011.