{"id":11865,"date":"2026-06-15T15:02:16","date_gmt":"2026-06-15T19:02:16","guid":{"rendered":"https:\/\/kybourbon.com\/?post_type=news&#038;p=11865"},"modified":"2026-06-15T15:02:19","modified_gmt":"2026-06-15T19:02:19","slug":"kybourbon-where-east-meets-west-shang-redefines-the-future-of-spirits","status":"publish","type":"news","link":"https:\/\/kybourbon.com\/es\/industry-news\/kybourbon-where-east-meets-west-shang-redefines-the-future-of-spirits\/","title":{"rendered":"Where East Meets West: SH\u0100NG Redefines the Future of Spirits"},"content":{"rendered":"","protected":false},"author":1,"featured_media":11866,"template":"","meta":{"_acf_changed":false},"news_category":[220],"news_tag":[],"class_list":["post-11865","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Where East Meets West: SH\u0100NG Redefines the Future of Spirits - Kentucky Distillers&#039; Association<\/title>\n<meta name=\"description\" content=\"Creating a spirit born of two worlds, an international partnership is blending two of the oldest and largest spirits categories. Eastern culture meets the\u00a0West in the new SH\u0100NG baijiu whiskey line, an innovative new spirit inspired by\u00a05,000 years of Chinese baijiu heritage and\u00a0modern American whiskey craftsmanship.\u00a0Rooted in the concept of transformation, SH\u0100NG is a sauce-aroma (ji\u00e0ngxi\u0101ng\u00a0\u2013 pronounced jong-shong) baijiu refined through American whiskey craftsmanship, creating a new cross-cultural category the brand calls ji\u00e0ngxi\u0101ng\u00a0whiskey. 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Eastern culture meets the\u00a0West in the new SH\u0100NG baijiu whiskey line, an innovative new spirit inspired by\u00a05,000 years of Chinese baijiu heritage and\u00a0modern American whiskey craftsmanship.\u00a0Rooted in the concept of transformation, SH\u0100NG is a sauce-aroma (ji\u00e0ngxi\u0101ng\u00a0\u2013 pronounced jong-shong) baijiu refined through American whiskey craftsmanship, creating a new cross-cultural category the brand calls ji\u00e0ngxi\u0101ng\u00a0whiskey. 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