12th Edition of annual ultra-premium release renews partnership with Master Blender Alain Royer and continues support of ALS research and patient care
FOR RELEASE: July 10, 2018
BARDSTOWN, KY— Heaven Hill Distillery announced today the 2018 limited edition release of Parker’s Heritage Collection Kentucky Straight Bourbon Whiskey finished in orange curaçao barrels. The 12th edition will ship into select markets across the country beginning in September.
The 2018 edition showcases the versatility that Heaven Hill’s 1.4 million aging barrels provide for an ultra-premium, innovative Bourbon. Aged for seven to eight years in the upper floors of Rickhouse Q, the Bourbon was then aged for four months in barrels that previously held French orange curaçao liqueur. The orange curaçao finished offering is the second barrel-finished Bourbon in twelve years of the annual Parker’s Heritage Collection series. Royer also partnered on a previous edition, which featured a Cognac finished Kentucky Straight Bourbon Whiskey.
Bottled at 110 proof (55% abv) and non-chill filtered to preserve all the flavor compounds, the orange curaçao finish lends a unique flavor that complements the Bourbon without overpowering it, creating an entirely new and elegant tasting experience.
The annual release of Parker’s signature line is one of the most highly anticipated bottlings for Whiskey and Bourbon lovers worldwide, as the collection produces an innovative, highly sought after bottling each year and now serves as a remembrance of the collection’s namesake. Parker’s Heritage Collection was originally conceived to showcase the extraordinary quality and broad range of Heaven Hill’s American Whiskey holdings, as Heaven Hill boasts the world’s second largest inventory of aging American Whiskey.
The late Heaven Hill Master Distiller Parker Beam, for whom the acclaimed series is named, was diagnosed with Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease) in 2010. The past five editions from 2013-2017, including the “Promise of Hope” Bourbon, the “Original Batch” Straight Wheat Whiskey, the Kentucky Straight Malt Whiskey, the 24-Year-Old Bottled-in-Bond Bourbon, and the 11-Year-Old Single Barrel, respectively, have raised over one million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. Heaven Hill will continue with this cause-related campaign, and will again contribute a portion of the proceeds from the average national retail cost of $89.99 of each 750ml bottle sold of this year’s release to the ALS Association. With every past edition of Parker’s Heritage Collection quickly selling out, the company expects to continue to generate significant dollars for this effort in Parker’s memory.
“We are excited to resume our partnership with Alain Royer as we continue to innovate with barrel finished products,” said Susan Wahl, Group Product Director at Heaven Hill Distillery. “Parker appreciated thoughtful, new ways to enjoy Bourbon, as evidenced by his original collaboration with Royer. This newest edition blends both Parker’s imprint, as the Bourbon was distilled by him several years ago, but also the imprint of our current Master Distiller, Denny Potter, who worked through countless samples to find the perfect balance of flavor and Bourbon. We are proud to continue offering the Parker’s Heritage Collection in his memory and continue to support ALS research and patient care efforts.”
Packaged in the same upscale 750ml bottle as the previous eleven editions, but with a beige colored label, the newest Parker’s Heritage Collection edition reflects the care and craftsmanship of its contents. Available in a three-bottle case, it will be featured on the shelves and back bars of the nation’s finest spirits retailers and on-premise accounts starting in September. With previous releases having won multiple awards from Whisky Advocate magazine, Whisky Magazine and the San Francisco World Spirits Competition, the series stands as some of the most critically lauded American Whiskeys in recent memory. Past bottlings have won awards ranging from “Best North American Whiskey” to “American Whiskey of the Year” to “Best of Show, Brown Spirits.”
ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.4 million barrels aging in 56 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2018 San Francisco Spirits Competition Best Bourbon, 2017 Whisky Advocate Whisky of the Year, and previously held the titles of 2016 Whisky Magazine Distillery of the Year, 2016 Whisky Advocate American Whiskey of the Year and 2016 Rye Whiskey of the Year from “Jim Murray’s Whisky Bible.” For more information, please visit www.heavenhilldistillery.com.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
Heaven Hill Distillery
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