Tuesday, September 10th marks the 65th anniversary of Jimmy Russell’s love affair with Wild Turkey Distillery. To hear him tell it, he’s never worked a day in his life because he loves the job so much – but we all know the truth.

Jimmy is a legend. One of the hardest working men in the industry. A man that others turn to for counsel. And we are so honored to call him a friend.

Everyone who has met him has a story to tell, and we encourage you to share it! Tag your favorite Jimmy photo or story on social media using the hashtag #JimmyRussell65 and tagging @WildTurkey.

Read the heartwarming letter Campari released for the occasion, and raise a glass to the legend himself, Jimmy Russell!