“Distillery on Wheels” to Travel the Country Giving Bourbon Fans a Taste of Kentucky Straight Bourbon Whiskey; Special Appearances by Legendary Father and Son Distilling Team Jimmy and Eddie Russell
LAWRENCEBURG, KY (April 2, 2015) – From the Gold Coast of California to the bustling streets of the Big Easy, Wild Turkey® today announces the #Nevertamed Bourbon Tour – a 360-degree “distillery on wheels” that will educate and entertain Bourbon lovers across the United States. With demand for America’s native spirit at an all-time high, the whiskey brand is bringing its Kentucky roots on the road to meet with bartenders and fans who have a keen passion for Bourbon and Rye.
Jimmy and Eddie Russell – both Bourbon Hall of Famers™ and the only father and son Master Distilling duo in the industry – will make special appearances throughout the tour to share their combined 95 years of Bourbon-making experience. From an innovation standpoint, the #Nevertamed Bourbon Tour will also serve as a platform to introduce new products to the market, including Wild Turkey Master’s Keep, Russell’s Reserve Single Barrel Rye and Russell’s Reserve 1998. Granting a first-ever look to a select group of VIPs, these three expressions are some of the most sophisticated whiskies in the history of Wild Turkey.
Kicking off at Deep Ellum Arts Festival in Dallas on April 3, whiskey lovers of legal drinking age can immerse themselves in a bus-sized replica of the famed Wild Turkey Visitor Center in Lawrenceburg, Kentucky. The 50-foot bus offers a behind-the-scenes glimpse into what makes Wild Turkey such an iconic American brand – from its history and place along the Bourbon Trail to the people and products who have catapulted it to global stature and success.
For party-oriented revelers along the cross-country route, the #Nevertamed Bourbon Tour also offers a well-deserved respite in the mobile bar & lounge featuring signature Old Fashioned cocktails. And, in the tasting room, visitors may sample a variety of Wild Turkey’s many award-winning whiskies while learning the complexities behind taste, smell, color and maturation from the experts.
From Dallas, the bus will make its way to the Kentucky Derby, where it will have a major presence at Kroger’s Fest-a-Ville, April 24 – May 1. Additional tour stops include New Orleans, Portland, San Francisco, Los Angeles and Chicago.
For a complete list of stops along the #Nevertamed Bourbon Tour, please visit http://www.nevertamed.com/#the-tour.
For Additional Information, Contact:
Sarah Bessette, Campari America – Sarah.Bessette@campari.com, 646-596-2193
Jennifer Evans, Edible Inc. – Jennifer.Evans@edible-inc.com, 415-867-8982
About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM). At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Aperol®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of BULLDOG® Gin.
Campari America is headquartered in San Francisco, California. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.