Black Velvet Whisky Introduces Black Velvet Apple

February 2, 2021

FOR IMMEDIATE RELASE: February 2, 2021

BARDSTOWN, Ky. – Black Velvet Whisky, the second-largest selling Canadian whisky in the world, today launched Black Velvet Apple. With its perfect blend of original Black Velvet Canadian Whisky and natural apple flavors, the new flavor is ripe for success amongst a growing category.

A natural fit for the Black Velvet flavors lineup, apple continues to see heightened success across brown spirits as the leading flavor. Black Velvet Apple delivers a smooth, balanced taste with a burst of tart, green apple followed by a bright, crisp finish. Apple joins Black Velvet Toasted Caramel to further expand the current flavor offerings in the franchise.

“Black Velvet Apple is an approachable flavor that marries the quality of Black Velvet Whisky with the hottest flavor in brown spirits today for an extraordinary taste,” said Hannah Venhoff, Group Product Director, Heaven Hill Brands. “With renewed attention and investment in Black Velvet, we are invigorating the brand with thoughtful innovation that honors the Black Velvet legacy and brings new consumers to this iconic brand.”

Heaven Hill Brands acquired the Black Velvet Distilling Company in November 2019, quickly moving forward on infrastructure developments to build upon the success and experience of the Black Velvet team in Lethbridge, Canada. Building on the success of Toasted Caramel, flavor innovation with Black Velvet Apple introduces the next phase of investment in the historic brand, welcoming in new consumers and providing choice to current fans. Black Velvet Apple will be supported at retail with point of sale and displays, as well as across trade media.

Black Velvet Apple will be available in limited markets February 2021 at a suggested retail price of $10.99/750ml. Bottled at 70 proof, Black Velvet Apple will be produced in 1.75L, 750ml, and 50ml.

Enjoy Black Velvet Apple served neat, over ice, with your favorite mixer, or in one of the following refreshing cocktails:

Canadian Mounty Mule


2 oz. Black Velvet Apple

½ oz. Lime Juice

3 oz. Ginger Ale

Build all ingredients in a mule mug or collins glass over ice, stir, and garnish with lime

Oldman Old Fashioned


¾ oz. Black Velvet Apple

1 ½ oz. Black Velvet Whisky

3 dashes of Angostura Bitters

2 dashes of Orange Bitters

Combine all ingredients in a mixing glass with ice and stir well until chilled. Serve over ice and garnish with orange peel.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands ( is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy and Burnett’s Vodkas; Admiral Nelson’s and Blackheart Rums; Black Velvet Canadian Whisky; Lunazul Tequila; The Christian Brothers Brandies; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur.



Lauren Cherry
Heaven Hill Brands
(502) 413-0217
[email protected]

Enjoy Like a True Kentuckian: Responsibly