Bourbon Unites Local Tour Company with Social Justice Organization
Mint Julep Experiences partners with Kentucky’s Original Black Bourbon Enthusiasts (KOBBE) to donate a bus to Change Today, Change Tomorrow
For Immediate Release
October 8th, 2020
LOUISVILLE, Ky. (October 8th, 2020)— On the biggest day of nonprofit giving, Give For Good, Mint Julep Experiences donated a 15-passenger bus to nonprofit organization, Change Today Change Tomorrow. Tourism continues to suffer the greatest impact from the spread of COVID-19, yet the local family small business, Mint Julep Experiences, has demonstrated its commitment to our community and compassion for those suffering throughout Louisville.
“It was actually our youngest daughter’s vision who volunteered and witnessed firsthand the impact of Change Today, Change Tomorrow. She opened our eyes to this passionate organization’s needs and impressed upon us what a difference a bus would mean and their ability to get food and their services further distributed into the community. It’s what small family business’s do for their community when they are fortunate to have the ability to do so” said Sean Higgins, owner of Mint Julep Experiences
Kentucky’s Original Black Bourbon Enthusiasts (KOBBE) facilitated the connection between Mint Julep Experiences and Change Today, Change Tomorrow, exercising true community collaboration and power. KOBBE coordinates amongst the bourbon and hospitality industries to move resources to social justice-centered organizations.
The bus will be used to mobilize Change Today, Change Tomorrow’s initiatives; yielding a greater impact in service and accessibility in order to feed Louisville’s West End groceries, program materials, and client outreach.
“We are all about breaking barriers that impact the people we serve. We reached a point in our growth as an organization when we realized our community impact would be limited if we were not able to physically meet people where they are, en masse. Relying on volunteers’ cars for mobility was a quick fix, but we needed sustainability. We are grateful to KOBBE, our volunteers for advocating for Change Today, Change Tomorrow and Mint Julep Experiences for clearing the path.” said Taylor Ryan, Executive Director and Founder of CTCT.
ABOUT CHANGE TODAY, CHANGE TOMORROW — Change Today, Change Tomorrow is a nonprofit organization devoted to eradicating barriers that plague the Black community and other marginalized populations in Education, Food Justice and Public Health. We protect, defend, and meet the needs of those who have been counted out. We are a force of disruptors and changemakers that believe in #communitypower. Founded in September 2019, we realized that we are the ones we have been waiting for. After that, nothing was the same.
ABOUT MINT JULEP EXPERIENCES — Mint Julep Experiences is changing the way you experience Kentucky and Tennessee. Since 2008, Mint Julep has created handcrafted, premium adventures to the Kentucky Bourbon Trail®, Tennessee Whiskey Trail®, legendary horse farms, historic landmarks and rich culinary destinations. With offices in Louisville, Ky., and Nashville, Tenn., Mint Julep plans authentic getaways discovering the living history of the South in comfort, luxury and style. Named one of Condé Nast Traveler’s “Best Guided Drinking Tours in America,” the family-owned experiential tour company utilizes deep expertise, long-term partnerships and complete hospitality services for hassle-free ventures for any size group. For more information, visit mintjuleptours.com.
Director of Marketing for Mint Julep Experiences