Brown-Forman Unveils

May 21, 2011

Woodford Reserve® and Early Times featured in signature drinks of Kentucky Derby®, Preakness Stakes and Belmont Stakes

Louisville, KY — Brown-Forman Corporation has unveiled the Triple Crown of cocktails for the 2011 racing season. Woodford Reserve® bourbon and Early Times Kentucky Whisky are both featured as main ingredients of the signature cocktails of all three Triple Crown races.

The Early Times Mint Julep
Official Cocktail of the Kentucky Derby

The mint julep is the Official Drink of the Kentucky Derby and the Early Times Mint Julep has been the Official Drink of the Kentucky Derby for the past 24 years. Over 120,000 Early Times Mint Juleps are served at Churchill Downs® during Derby week.

2 ounces Early Times Kentucky Whisky
1 Tablespoon Simple Syrup
Mint Sprigs
Crushed Ice
Muddle a few mint leaves in the bottom of your mint julep cup, then fill with crushed ice. Add one tablespoon of simple syrup and two ounces Early Times Kentucky Whisky. Stir gently until glass frosts. Garnish with a fresh mint sprig, sip and enjoy.

The Black-Eyed Susan
Official Cocktail of the Preakness

The Preakness Stakes is held at Pimlico Race Course in Baltimore, Maryland and marks the second leg of the Triple Crown. The Black-Eyed Susan serves as the Official Drink of the Preakness and Early Times Kentucky Whisky is a key ingredient to this signature cocktail.

1 ¼ ounces Early Times Kentucky Whisky
¾ ounces vodka
3 ounces sweet and sour mix
2 ounces orange juice
Garnish with an orange slice and cherry.

Woodford Reserve Belmont Jewel
Official Cocktail of the Belmont Stakes

The third and final leg of the Triple Crown is the Belmont Stakes, held every June at Belmont Park® in Elmont, NY. Woodford Reserve is the Official Bourbon of the Belmont Stakes and is the main ingredient for the Official Cocktail, the Belmont Jewel.

1 ½ oz. Woodford Reserve
2 oz. Lemonade
1 oz. Pomegranate juice
Combine ingredients in a cocktail shaker with ice. Strain over ice into a rocks glass. Garnish with a lemon wedge or cherry.

About Brown-Forman
For over 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Canadian Mist, Early Times Kentucky Whisky, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord and Woodford Reserve. Brown-Forman’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit

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Svend Jansen
PR Manager – Bourbon/Canadian Whiskies

Enjoy Like a True Kentuckian: Responsibly