Christian Brothers Introduces Apple to Growing Brandy Family

FOR RELEASE: For Immediate Release

BARDSTOWN, KY – Heaven Hill Brands today announced the launch of Christian Brothers Apple, the third flavor extension in the growing Christian Brothers Brandy family. The newest addition takes a bite out of the popular flavored brown spirits category, building off the fast-growing apple flavor and successes of CB Honey and Peach.

CB Apple combines real, natural apple with the rich taste of Christian Brothers Brandy, distilled from premium grape varietals and aged in hand selected oak barrels. This combination of two veritable classics will hit a sweet spot among consumers as apple-flavored spirits alone accounted for $350 million of annual sales, according to 2015 Nielsen data. Likewise, Flavored Whiskey is expected to grow 40 percent to nearly 9 million cases in 2015, according to Impact Newsletter.

“CB Apple is a classic from its core, integrating a storied Brandy with an innovative flavor profile that has proven successful across other spirits categories,” said Brand Manager MaryCrae Guild. “Leading off the success of CB Honey and Peach, CB Apple is a natural extension for Christian Brothers Brandy as more consumers seek new flavor varieties.”

Christian Brothers Apple is available nationally in 50ml, 375ml and 750ml sizes bottled at 35% alc./vol. (70 proof). Marketing materials will utilize the Christian Brothers’ “CB & …” tagline by adding “CB &…a taste of apple.”  The suggested retail price is $10.99 for 750ml. For more information, go to www.christianbrothers.com.

Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

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CONTACT:
Josh Hafer
Communications Manager
(502) 413-0219
[email protected]