Dueling Barrels Brewery & Distillery to distribute free hand sanitizer

March 27, 2020

Media Release

March 27, 2020

[PIKEVILLE, Ky.] — As Eastern Kentucky works to combat the spread of COVID-19, hand sanitizer remains in high demand. In an effort to help supplement the shortage, Dueling Barrels Brewery & Distillery is distributing hand sanitizer free of charge to local organizations in need. The first batch will be provided to first responders on Friday.

“This effort is an extension of our mission for Dueling Barrels, which is to support the people of Eastern Kentucky,” said Deirdre Lyons, Alltech co-founder and director of corporate image and design. Deirdre and her husband, the late Dr. Pearse Lyons, developed Dueling Barrels with an eye toward boosting the local economy.

“It is during these difficult times that the enduring nature and compassionate spirit of our neighbors emerge,” continued Lyons. “We want to do our part to support those working on the frontlines to keep the community healthy and safe.”

The hand sanitizer comprises 80% alcohol, aloe vera gel and a small amount of hydrogen peroxide, along with natural ingredients added for scent.

Dueling Barrels’ sister distillery, Lexington Brewing & Distilling Co., is also distributing hand sanitizer and will be supporting the effort in Pikeville as both locations work to ramp up production. Team members are working with city leaders to identify organizations in need. The next batch will be produced and delivered next week.

“The positive response to this effort has been overwhelming,” said Dr. Mark Lyons, president and CEO of Alltech. “There is a growing need for supplies, and by extending our reach to provide hand sanitizer in Eastern Kentucky, we hope to maximize the

local impact.”

Implementing social distancing practices, team members from Dueling Barrels will deliver the hand sanitizer, with recipients notified ahead of time to coordinate the drop-off.

“Our family and colleagues have a long history of recognizing a need and feeling inspired to help,” continued Dr. Mark Lyons. “We are joined by many Kentucky distilleries who are also producing hand sanitizer as we unite in a shared mission to serve the communities in which we live and work.”



Pete Weiss, Marketing Manager, Lexington Brewing & Distilling Co.

[email protected]; 859-225-8142

Lauren Dozier, Corporate Communications Manager, Alltech

[email protected]; 859-351-8892

About Dueling Barrels Brewery & Distillery:

Opened in 2018 in Pikeville, Kentucky, Dueling Barrels Brewery & Distillery was a personal passion project for Alltech co-founders Mrs. Deirdre Lyons and the late Dr. Pearse Lyons, who long felt that the rolling landscape, hardworking people and craftsmanship of Eastern Kentucky reminded them of their home in Ireland. Dueling Barrels was developed with an eye toward promoting tourism in the region.

In addition to bourbon, Dueling Barrels produces a variety of craft beers, including Dueling Barrels Pikeville Ale, an American Pale Ale, and Dueling Barrels Hopfield & McCoy IPA.

Dueling Barrels celebrates the mountain tradition of moonshining with four flavors: Dueling Barrels Original Kentucky Moonshine; Dueling Barrels Apple Orchard Kentucky Moonshine; Dueling Barrels Bonfire Kentucky Moonshine; and Dueling Barrels Mountain Flower Kentucky Moonshine.

Visitors to Dueling Barrels explore the rich history and culture of the Eastern Kentucky mountains, including the legendary Hatfields and McCoys feud, the dawn of Bluegrass music and starry nights spent making moonshine.

Dueling Barrels is part of Alltech’s family of breweries and distilleries, which includes Lexington Brewing & Distilling Co., producing Town Branch® Bourbon, Town Branch® Gin and Kentucky Ale® beers in Lexington, Kentucky; and Pearse Lyons Distillery at St. James in Dublin, Ireland, which produces Pearse Irish Whiskey.

For more information on Dueling Barrels Brewery & Distillery, visit duelingbarrels.com. Follow us and join the conversation with @duelingbarrels on FacebookTwitter and Instagram.

Enjoy Like a True Kentuckian: Responsibly