Early Times Kentucky Whisky Unveils “Reel in a Million” Contest

Consumers Are Invited to Show Their “Fish Face” to Win a Chance to Fish with Professional Angler Kevin Wirth for One Million Dollars

Louisville, KY — Early Times Kentucky Whisky announces the popular Reel in a Million contest will return for 2011. The winner will receive a dream fishing trip to Lake Louise, Lake Butler and Lake Palmer in Orlando, Florida for a chance to catch a tagged bass worth one million dollars.

Early Times will lend the help of Team Early Times’ Kevin Wirth, one of the world’s top-ranked anglers, as his or her fishing partner for the day. Together they will try to reel in 50 tagged bass connected to great prizes including the “Big Cash Bass” worth one million dollars.

“This year we’re bringing our winner to Florida for a once in a lifetime opportunity to catch a fish that could be worth a million dollars,” said Therese McGuire, brand manager for Early Times Kentucky Whisky. “Not only is there a million dollars on the line, but this is the only fishing promotion we know of where a consumer will have the opportunity to work side-by-side with a world class angler like Kevin Wirth.”

Starting June 1, 2011, consumers 21 years of age and older can enter the Early Times’ “Reel in a Million” contest on the Early Times Facebook page at www.facebook.com/earlytimeswhisky by submitting their best “fish face” photo. Entries must be received by July 31, 2011. Early Times will choose 20 finalists whose entries will be posted on the Early Times Facebook site. Early Times will then select a grand prize winner from among the 20 finalists in early August. The Reel in a Million event will take place on Saturday, October 15, 2011. The winner and one guest will be provided with travel to Orlando, FL along with two nights accommodations.

In addition to the million-dollar tagged bass, the lucky angler is eligible to pull in other tagged bass worth $100,000, $50,000, $25,000 and $10,000. Whether it is Wirth who catches a tagged bass or the sweepstakes winner, Early Times will give all prizes to the winner of the sweepstakes. For full sweepstakes details visit www.facebook.com/earlytimeswhisky.

About Early Times
Early Times Kentucky Whisky, is enjoyed in 28 countries around the world and the Early Times Mint Julep is the “Official Drink of the Kentucky Derby™.” For more information visit www.earlytimes.com. For over 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Canadian Mist, Early Times Kentucky Whisky, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord and Woodford Reserve. Brown-Forman’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.

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Early Times Distillery Co., Kentucky Whisky, 40% Alc. by Volume, Louisville, KY
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