Early Times Searching for Artwork for Commemorative Bottle

June 6, 2011

Louisville, KY— For the past 24 years, the Early Times Mint Julep has proudly served as the “Official Drink of the Kentucky Derby” with a commemorative artwork bottle released for the past 13 years. Early Times is now looking for the next artist whose work will grace the 2012 Early Times Mint Julep bottle with the “Early Times Mint Julep Bottle Artist Search” contest.

2011 marked the first year Early Times held a nationwide contest where artists were able to submit their original artwork for consideration to be featured on the bottle. After receiving dozens of entries from across the country, Marita Walizer of Oklahoma City, OK was chosen as the winner for her artwork entitled “Derby Cheers”.

Early Times is once again giving consumers the opportunity to submit their own, original artwork for the chance to be featured on the 2012 Kentucky Derby bottle. Consumers can log on to www.earlytimes.com/etmjartistsearch to submit their “Kentucky Derby Day” artwork, as well as to see official rules and contest details. The winner will win a VIP trip for two to the 2012 Kentucky Derby, $5,000 in cash, along with having their artwork featured on the 2012 Early Times Mint Julep bottle.

“Last year was the first year we held a public contest for the bottle artwork and it was a huge success,” said Therese McGuire, Early Times brand manager. “We were extremely impressed by the quality of artwork submitted and were thrilled to have Marita’s painting featured on the bottle.”

All entries must be received by June 28, 2011 to be considered. Entrants will be judged on the originality, creativity and overall quality of the artwork.

About Early Times Kentucky Whisky:

Early Times Kentucky Whisky, is enjoyed in 28 countries around the world and the Early Times Mint Julep is the “Official Drink of the Kentucky Derby™.” For more information visit www.earlytimes.com. For over 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Canadian Mist, Early Times Kentucky Whisky, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord and Woodford Reserve. Brown-Forman’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.

About Churchill Downs®:

Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 137th running of the Kentucky Derby on May 7, 2011. The track’s 2011 Spring Meet is scheduled for April 30-July 4. Churchill Downs has hosted the Breeders’ Cup World Championships a record seven times and the event will return to the track for its next renewal on Nov. 4-5. Information about Churchill Downs can be found on the Internet at www.churchilldowns.com.

Churchill Downs®, Kentucky Derby® and the Twin Spires design are registered trademarks of Churchill Downs Incorporated.

Enjoy Like a True Kentuckian: Responsibly