Elijah Craig Bourbon Launches Old Fashioned Week in Partnership with PUNCH
Inaugural celebration pledges up to $100,000 to Restaurant Workers’ Community Foundation
FOR IMMEDIATE RELEASE: September 3, 2020
In 1789, Rev. Elijah Craig did not set out to become the Father of Bourbon when he first charred oak barrels, but his ingenuity proved a pivotal moment for Bourbon. Less than twenty years later, a spark ignited with what was first known as ‘the whiskey cocktail,’ paving the way for cocktail culture. The renaissance of classic cocktails over the last two decades rejuvenated desire for spirit-forward cocktails that are both balanced and complex, a setting ripe to celebrate an Elijah Craig Old Fashioned. Two classics in their own right, Elijah Craig Small Batch provides a 94-proof Bourbon canvas with a signature warm spice and subtle smoke flavor that complements the sweetness and spiciness of the Old Fashioned’s key ingredients.BARDSTOWN, Ky. – Elijah Craig and the Old Fashioned embody the centuries-old histories of Bourbon and classic cocktails. Today, the two pair together not only for a great cocktail, but for an even greater cause. In partnership with PUNCH, Elijah Craig Bourbon is launching the inaugural Old Fashioned Week from Oct. 16 – 25, 2020.
“We are inspired by the lengths at which the hospitality industry is joining together to support each other,” said Max Stefka, Elijah Craig Senior Brand Manager. “For ten days we are raising a glass for the greater good by celebrating one great cocktail to lift up one great community through Elijah Craig’s Old Fashioned Week.”
The initial philanthropic goal for Old Fashioned Week will be donating up to $100,000 for the Restaurant Workers’ Community Foundation (RWCF), an advocacy and action nonprofit created by and for restaurant workers. Donations will go toward direct financial assistance, grants to non-profit partners, and to a zero-interest loan program for small businesses. Starting on Oct. 16, Elijah Craig will host a lineup of live activations designed to be both educational and entertaining in support of RWCF. In partnership with PUNCH, Elijah Craig will also highlight bartenders’ unique stories and signature Old Fashioned cocktails on www.punchdrink.com.
A national sweepstakes that offers a chance to win one of 500 home bar kits will also run from Sept. 1 – Nov. 15. Elijah Craig will match $1 for every online submission at OldFashionedWeek.com or match $5 for every social media submission by posting an image of a ‘virtual cheers’ using the hashtags #OldFashionedWeek or #Sweepstakes and tagging @ElijahCraig. To get involved, donate, or enter to win, consumers are encouraged to visit OldFashionedWeek.com for more information.
To enjoy the Old Fashioned in its purest form, start with the below cocktail recipe:
2 oz. Elijah Craig Small Batch Bourbon
.25 oz. Simple Syrup
3 Dashes of Bitters
1 Brandied Cherry (optional)
In a mixing glass add bitters, simple syrup, Elijah Craig Small Batch, and ice. Stir until well chilled. Strain cocktail over a large ice cube in a double old fashioned glass. Garnish with a swath of orange and an optional brandied cherry.
ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey.
First brought to market in 1986, Heaven Hill Distillery’s Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term “small batch” even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com.
ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.7 million barrels aging in 60 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2019 San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2017 Whisky Advocate Whisky of the Year, 2016 Whisky Magazine Distillery of the Year, 2016 Whisky Advocate American Whiskey of the Year and 2016 Rye Whiskey of the Year from “Jim Murray’s Whisky Bible.” For more information, please visit www.heavenhilldistillery.com.