Elijah Craig Partners with PGA TOUR Pro Golfer Max Homa, Debuts Golf Alignment

January 20, 2022

Award-winning bourbon partners with three-time PGA TOUR winner in multi-year deal

FOR IMMEDIATE RELEASE: January 20, 2022

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BARDSTOWN, Ky. – Elijah Craig Bourbon today announced a new partnership with PGA TOUR professional golfer Max Homa for a multi-year sponsorship deal. Homa’s success both on and off the course since turning pro in 2013 will now be supported by Elijah Craig as the “Official Bourbon of Max Homa.”

PGA TOUR pros strive for greatness every day, a mindset shared by the master craftspeople who use a lifetime of experience and years of aging to develop the signature balance of flavors in Elijah Craig Bourbon. The three-time PGA TOUR winner will continue to elevate the golf experience for fans through integrated marketing campaigns, social media collaboration, public appearances, and the Elijah Craig logo prominently displayed on shirt of Homa’s caddy and longtime friend, Joe Greiner.

“When you see a great golf swing or take a sip of an expertly crafted Bourbon, you can appreciate the years of patience and perseverance required to arrive at that moment. Whether you’re a pro inside the ropes, the occasional golfer, or a fan that follows along on Twitter, the golf community doesn’t settle for less than greatness,” said Max Stefka, Elijah Craig Senior Brand Manager. “Together with Max Homa, we look forward to celebrating wins big and small with golf fans everywhere over a glass of Elijah Craig Bourbon.”

“I’m excited to join the Elijah Craig team as their first-ever golf brand ambassador. Golf is a game that doesn’t come easy, and I’m learning the same is true for making their award-winning Bourbon,” said Homa. “Elijah Craig is made for those who strive for the best – in their game and in their glass. And from what I’ve tasted so far, their commitment to excellence is obvious. We’ve got lots of exciting things planned in the coming months, and I’m looking forward to sharing many memories at the 19th Hole with them and golf fans everywhere.”

Elijah Craig will also debut its 19th Hole campaign to extend the fan experience beyond the course this spring and summer. The 19th Hole campaign will include premium media placements in golf publications, digital and social media, consumer contests, and Elijah Craig-branded golf ball on-packs and in-store displays rounding out the 360-degree program.

ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Today, Elijah Craig’s community impact continues through the Elijah Craig Old Fashioned Week, providing donations up to $100,000 to Restaurant Worker’s Community Foundation. Produced by Heaven Hill Distillery, nation’s largest independent, family-owned and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

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MEDIA CONTACT:
Lauren Cherry Newcomb
Heaven Hill Distillery
lnewcomb@heavenhill.com

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