Evan Williams Bourbon Launches American-Made Heroes Foundation Fund

April 23, 2020
2020 funds will support nonprofit organizations that serve the veteran community negatively impacted by COVID-19

BARDSTOWN, Ky. – Evan Williams Bourbon today established the American-Made Heroes Foundation Fund, continuing the brand’s support of veterans since launching the American-Made Heroes program and limited-edition label in 2015.

As an American-made and American-owned brand, Evan Williams recognizes true American heroes each year by sharing their exceptional stories of honor, bravery and service to their community on a special edition label. The American-Made Heroes Foundation Fund will extend this recognition by helping to fund independent, nonprofit organizations that support veterans and their families. The purpose of the foundation is to provide a platform for sharing inspiring veteran stories, raising public awareness for causes impacting the veteran community, and supporting nonprofit organizations that help veterans and their families through a specialized grant program.


Due to the national impact of the COVID-19 crisis, the American-Made Heroes Foundation Fund will focus its inaugural efforts with the COVID-19 Veteran Relief Grant, which awards donations to nonprofit organizations that serve the veteran communities negatively impacted by the coronavirus. Beginning April 21, 2020 through June 24, 2020, 501c3 organizations can apply for funding through the COVID-19 Veteran Relief Grant. In addition to this effort, the brand’s parent company, Heaven Hill Brands, has launched an initiative to produce hand sanitizer at several of its locations, including the Evan Williams Bourbon Experience in downtown Louisville, Ky. A portion of the hand sanitizer produced will be delivered to veteran centers across the state of Kentucky.

“We are honored to launch the American-Made Heroes Foundation Fund and continue the brand’s efforts to celebrate veterans who protect the American spirit,” said Julie Cole, Evan Williams Bourbon Brand Manager. “With a history of supporting our country’s veterans, we are proud to kick off the official fund with a focus on supporting veteran communities most at risk during this time.”

As the second-largest selling Bourbon in the world, Evan Williams is proud of its American Heritage and honored to broaden its support of veteran communities across the country. The 2020 American-Made Heroes will be announced in early May along with the individualized 2020 limited edition bottles. To learn more about the organizations eligible for support, or apply for a grant through the COVID-19 Veteran Relief Grant, visit https://american-madeheroes.com/apply-now.

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Bourbon. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past five years. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.



Emily Gahafer

Heaven Hill Brands

[email protected]

Enjoy Like a True Kentuckian: Responsibly