Heaven Hill Distillery Announces Release of Five Brothers Bourbon
FOR IMMEDIATE RELEASE: June 18, 2021
Small batch pays homage to five Shapira brothers, launches with grand opening of Heaven Hill Bourbon Experience
BARDSTOWN, KY – Heaven Hill Distillery announced today the release of Five Brothers Small Batch Kentucky Straight Bourbon Whiskey. A small batch blending of five ages of Bourbon, Five Brothers Bourbon pays homage to the courage, dedication and solidarity of the five Shapira brothers who started it all in 1935.
Five Brothers Bourbon is comprised of Heaven Hill’s traditional Bourbon mashbill aged from five- to nine-years-old to represent each founding brother. Bottled at 90 proof to reflect the initial proofs of Heaven Hill releases in the early stages of the distillery, the new small batch is a callback to the beginnings of Heaven Hill’s award-winning portfolio. Unique to the Heaven Hill Bourbon Experience and select Kentucky retailers, visitors can also experience a taste or cocktail at the Five Brothers Bar & Kitchen in the new visitor center unveiled on June 14. Sweet and smooth with notes of vanilla and sugar cookie, the finish is long yet subtle making for an easy sipper.
“In 1935, my father and his four brothers invested in a speculative venture that today is the largest family-owned and operated distillery in America, Heaven Hill Distillery,” said Max L. Shapira, Heaven Hill President. “With patience and perseverance, they built the foundation for the nationally acclaimed American Whiskey portfolio we enjoy today and a legacy built on consistent quality and innovation.”
The most striking detail of the premium bottle is the face label feature of a black and white photo of the five Shapira Brothers when they were in their 20’s and early 30’s: David, Ed, Gary, George, and Mose. The beautiful packaging also showcases complimentary nods to the 1930’s with vintage paper face and back labels, an Americana color scheme, and a classic navy and gold tax strip to seal the cork. Five Brothers Bourbon is available in 750ml for $59.99 at the Heaven Hill Bourbon Experience.
ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.9 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.
Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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MEDIA CONTACT:
Lauren Cherry
Heaven Hill Distillery
[email protected]
(502)413-0217