Heaven Hill Distillery Launches New, Ultra-Premium Heaven Hill Heritage Collection

For Immediate Release – March 3, 2022

First edition features 17-year-old barrel proof Kentucky Straight Bourbon Whiskey

BARDSTOWN, Ky. – Heaven Hill Distillery announced today the release of Heaven Hill Heritage Collection 17-Year-Old Barrel Proof Kentucky Straight Bourbon Whiskey, the first edition of the new Heaven Hill Heritage Collection. Each spring, this annual, highly limited release will feature some of the distillery’s oldest inventory of aging whiskey, heralding the exacting standards Heaven Hill Distillery has practiced since 1935.

The Collection, a testament to Heaven Hill’s patience and ultra-aging techniques, will feature one of the six traditional American Whiskey mashbills produced by Heaven Hill, the only heritage distillery to produce this range. The first edition features Heaven Hill’s Bourbon mashbill comprised of 78% corn, 10% rye, and 12% malted barley, and bottled at a barrel proof of 118.2. With an age statement of 17 years, this release is made up of 28% 20-year-old barrels, 44% 19-year-old barrels, and 28% 17-year-old barrels pulled from Deatsville, Glencoe, Schenley, and Heaven Hill main campus warehouse locations. Attributes will vary by release as deemed worthy of bottling.

“Over many years, we have been quietly aging some exquisite whiskeys to be introduced under a new collection within our Heaven Hill Distillery portfolio,” said Max L. Shapira, Heaven Hill President. “Of our 1.9 million barrels resting across six rickhouse sites, our master craftspeople have kept watchful eyes on this limited stock of special barrels and we are finally ready to release the first edition.”

Heaven Hill Heritage Collection joins its more experimental counterpart, the Parker’s Heritage Collection, to form the “Heritage Collection.” The Heaven Hill offering will be released in the spring, while Parker’s will continue to be released every fall. Releases from both collections offer a glimpse into the long-term plan across Heaven Hill’s American Whiskey stock and commitment to quality, craft, and innovation.

Each Heaven Hill Heritage Collection 750ml bottle will be accompanied by a premium box in signature Heaven Hill blue with the double-H insignia stamped in gold to signify Heaven Hill. As will become a signature of the Collection, specific attributes such as warehouse site locations, production dates, mashbill percentage, and other designations will be noted prominently on the packaging.  Heaven Hill Heritage Collection 17-Year-Old Barrel Proof Kentucky Straight Bourbon Whiskey will launch nationally on a limited basis with an SRP of $274.99.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.9 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

-30-

MEDIA CONTACT:
Lauren Cherry Newcomb
Heaven Hill Distillery
502-413-0217
[email protected]