Heaven Hill Distilleries, ALS Association Join Forces to Honor Master Distiller Parker Beam

BARDSTOWN, KY—Heaven Hill Distilleries, Inc. will be working with the ALS Association to promote awareness and fundraising for efforts to battle the disease, in the early stages of which legendary 6th Generation Master Distiller Parker Beam has been recently diagnosed.

Heaven Hill and Parker Beam plan to dedicate this upcoming Fall 2013 edition of Parker’s Heritage Collection, the highly anticipated and highly regarded limited annual release of rare American Whiskeys, to raising funds for the ALS Association. Heaven Hill plans to earmark $20 from the sale of every bottle of the next Parker’s Heritage Collection release for donation to the ALS Association, and projects that a minimum of a quarter of a million dollars will be raised.

Beam, who is a charter member of the Bourbon Hall of Fame and a grand-nephew of James Beauregard “Jim” Beam, has been crafting some of the world’s most critically acclaimed whiskeys—first with his father, Earl, and now with his son, Craig—at Heaven Hill for over 50 years. Diagnosed with ALS in the past year, Parker Beam is continuing to work and contribute to Heaven Hill’s and the Bourbon industry’s rising profile. He will continue to personally select the barrels used for his namesake Parker’s Heritage Collection bottlings.

The ALS Association has established a special fund, known as the Parker Beam’s Promise of Hope Fund, into which $20 for each bottle of next fall’s Parker’s Heritage Collection sold will be donated. Although the details and quantities of the next Parker’s Heritage Collection release will not be made public for some time, Heaven Hill expects to produce sufficient quantities to generate in excess of $250,000 to aid in research to combat a disease which affects over 30,000 Americans at any given time.

“Both my wife Linda and myself have become very involved in the ALS Association and in raising awareness of the disease since I was diagnosed with it,” noted Parker Beam. “We are pleased to be helping in any way we can and are most appreciative to Heaven Hill and the Shapira family for helping with such a generous financial contribution from the sale of the upcoming edition of Parker’s Heritage Collection. We hope that others will become more aware of ALS and will find additional ways to help us in our fight.”

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.

Heaven Hill reminds you to “Think Wisely. Drink Wisely.”