Jim Beam® Bourbon Helps Runners Commemorate 2017 Festival Races
April 12, 2017. Louisville, KY. – Back by popular demand, the world’s No. 1 bourbon Jim Beam is helping participants of this year’s Derby Festival Marathon and miniMarathon presented by Walmart and Humana capture their time in a bottle. Runners are invited to bring their race bibs to the Jim Beam Urban Stillhouse (408 S. Fourth St., Louisville, Ky.) to receive a complimentary engraving of their official race time and a signature race image on a bottle of Jim Beam Urban Select.
The personalized engraving comes with the purchase of a 375ml or 750ml bottle of Jim Beam Urban Stillhouse Select (50% alc./vol.; SRP: $29.99 and $45.99 respectively). As part of this one-of-a-kind experience, runners can hand label, fill and cork their own bottle. The offer, which is available until May 15, is featured on runner’s race bibs and included in runner’s virtual race bag.
“Jim Beam is thrilled to again join forces with the Kentucky Derby Festival to support Kentucky’s passionate running community,” said Kim Bennett, senior director, Kentucky Beam Bourbon Experiences, Beam Suntory. “We know that it takes great strength and determination to become a champion and whether runners aim to make history with a new personal best or simply cross a race off their bucket list, Jim Beam is ready to raise a glass and toast their success.”
Jim Beam is returning as the Official Bourbon of this year’s Marathon/miniMarathon, as well as the Race Expo and Packet Pick-up. Prior to the race, runners can also stop by the Jim Beam Bourbon Bar at the Race Expo on April 27 or 28 and sample the bold, rich flavors of Jim Beam’s award-winning whiskey portfolio. The Derby Festival’s road races are set for Saturday, April 29. Registration is still open at DerbyFestivalMarathon.com
Walmart and Humana are Co-Presenting Sponsors of the Marathon and miniMarathon. The Official Race Medical Partner is Norton Sports Health and Contributing Sponsors are BB&T, Churchill Downs, Louisville Water Company, Powerade, and The Courier-Journal. Official Bourbon: Jim Beam. Official Hotel: The Galt House.
Since 1956, the Derby Festival has worked to bring the community together in celebration. The Festival is an independent community organization supported by 4,000 volunteers, 400 businesses and civic groups, Pegasus Pin sponsorships and event participation. This involvement has made the Festival the largest single attended event in Kentucky and one of the leading community celebrations in the world.
DERBY FESTIVAL UPDATE
2017 Derby Festival| April 20 – May 5
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Aimee Boyd | C. 502.741.7442
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