Kentucky Bourbon Barrel Ale®: A new can for a perfectly aged ale
[LEXINGTON, Ky.] – Just over 11 years after the introduction of Kentucky Bourbon Barrel Ale®, the beloved Kentucky Proud™ barrel-aged brew is showing up with a new look. On Oct. 26, Alltech Lexington Brewing & Distilling Co. will release Kentucky Bourbon Barrel Ale in six-packs of aluminum cans.
Designed to look like the bourbon barrel that the brew ages inside, the new cans will show consumers exactly what they are getting.
“We are very proud to be ‘The Beer of Bourbon Country,’ and our new cans embrace that, showcasing the best ingredient in the beer: the barrel,” said Ken Lee, master brewer for Lexington Brewing & Distilling Co.
Kentucky Bourbon Barrel Ale was the third product produced by Lexington Brewing & Distilling Co. and quickly became their best seller. The first shipments across state lines began in 2008 to Ohio, and now in 2016, Kentucky Bourbon Barrel Ale can be found in 27 states with plans for three more by the end of the year.
Matt Cordle, regional sales manager, said, “It is very unique to have a barrel-aged beer offering available year-round to consumers, and this new package will allow us to access craft beer drinkers in ways we couldn’t with glass bottles.”
Kentucky Bourbon Barrel Ale cans will be available to consumers on Oct. 26, in Lexington, Kentucky, and across all 27 states of distribution the first week of November. Look for them at your local retail beverage outlets.
Photo Caption 1: Kentucky Bourbon Barrel Ale® will be available in 12-ounce cans beginning Oct. 26. The can’s barrel design reinforces the official slogan of the brand, “The Beer of Bourbon Country.” (Click here to download)
About Alltech Lexington Brewing & Distilling Company:
Alltech Lexington Brewing & Distilling Co. is the producer of award-winning beer and spirits and one of a handful of joint brewing and distilling operations in the world. Since its founding in 2000 by Irish entrepreneur Dr. Pearse Lyons, founder and president of Alltech, its Kentucky Bourbon Barrel Ale® has grown to become the brewery’s flagship brew, capitalizing on the brewery’s proximity to fresh Kentucky bourbon barrels. Today, the Kentucky Ale family of brews – Kentucky Ale®, Kentucky Kölsch®, Kentucky Bourbon Barrel Ale®, Kentucky Bourbon Barrel Stout®, Kentucky IPA® and a unique barrel-aged seasonal series – has collected numerous awards. In 2012, the company became part of the world-renowned Kentucky Bourbon Trail® with the opening of its Town Branch Distillery, which crafts Town Branch® Bourbon, Town Branch® Rye, Pearse Lyons Reserve® malt whiskey and Bluegrass Sundown® bourbon-infused coffee liqueur. For more information, visit kentuckyale.com. For high-resolution photos, visit photos.alltech.com.
Contact: Pete Weiss, Marketing Manager