KENTUCKY BOURBON TRAIL® HOSTS GLOBAL BOURBON TOAST

FRANKFORT, Ky. — The world renowned Kentucky Bourbon Trail® is thrilled to announce the first-ever Worldwide Toast to Kentucky Bourbon. The global celebration will take place on September 17, 2024, inviting Bourbon lovers from every corner of the globe to raise a glass to America’s Spirit.

Event Details:

The Worldwide Toast to Kentucky Bourbon is a virtual and social media event designed to bring people together to celebrate Kentucky Bourbon and honor people around the world for making Kentucky Bourbon the global success it is today.

September is Bourbon Heritage Month®, and this marquis event marks the 25th anniversary of the Kentucky Bourbon Trail®. It also pays tribute to the people and cultures from across the globe whose traditions inspired the birth of Kentucky Bourbon nearly two centuries ago.

All participants must be of legal drinking age and should drink responsibly.

How to Participate:

There are two ways to join the global toast on September 17th:

• “Toast and Post”: Capture a photo or video of your toast, post it on social media using the official hashtag, #WorldBourbonToast, and tag the Kentucky Bourbon Trail®.
•  Join the Livestream: Tune in to the livestream at 4 p.m. in your local time zone at WorldBourbonToast.com and share a toast with others in real-time. The livestream will feature a new toast every hour, on the hour.

For more information, visit WorldBourbonToast.com and follow Kentucky Bourbon Trail® on Facebook and Instagram for the latest updates.

Executive Quotes:

• “The Kentucky Bourbon Trail® plays a vital role in supporting hospitality and communities across Kentucky,” said KDA President Eric Gregory. “And with visitors from all 50 states and dozens of countries, we are proud to welcome guests from all walks of life to the one, true, authentic home for Bourbon.”
• “Kentucky Bourbon has become a global phenomenon with more than $500 million in exports this past year to meet the international demand for America’s Spirit,” said KDA President Eric Gregory. “We hope you join us in raising a glass to the spirit that unites us all.”

About The Kentucky Bourbon Trail®: Owned and operated by the Kentucky Distillers’ Association the Kentucky Bourbon Trail® is a world-class tourism experience featuring 46 of the best Bourbon distilleries on the planet. Millions of visitors each year make the pilgrimage to Kentucky to take part in the Commonwealth’s one-of-a-kind Bourbon culture. Learn more at www.kybourbontrail.com.

About The Kentucky Distillers’ Association: Founded in 1880, the Kentucky Distillers’ Association is the worldwide voice of Bourbon. Its diverse and growing membership produces the overwhelming majority of the world’s Bourbon, from historic, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s timeless craft. Kentucky Bourbon is a $9 billion economic engine generating more than 23,500 jobs and attracting over 2 million visitors annually through the KDA’s Kentucky Bourbon Trail® experience. A 501(c)(6) nonprofit organization, the KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com.

KENTUCKY BOURBON TRAIL®, KBT®, KDA®, BOURBON TRAIL, BUILD YOUR OWN BOURBON TRAIL®, THE PROOF IS HERE®, URBAN BOURBON TRAIL®, ORDER OF THE WRIT® and KENTUCKY BOURBON HALL OF FAME® are trademarks/service marks of the Kentucky Distillers’ Association.

Please enjoy Bourbon like a true Kentuckian – Responsibly.

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