Libbey Partners with The Kentucky Distillers’ Association
New Kentucky Bourbon Trail® Tasting Glass embraces two great American traditions
TOLEDO, OHIO, May 18, 2017 – (NYSE MKT: LBY) Libbey®, the leader in glassware innovation, has partnered with the Kentucky Distillers’ Association (KDA) and its famous Kentucky Bourbon Trail® (KBT) tour. Together, these influential groups designed a glass specifically for tasting bourbon and bringing out the best aspects of the signature spirit. Now, “The Official Tasting Glass of the Kentucky Bourbon Trail®” * will engage bourbon connoisseurs with the high demands for “America’s Native Spirit.”
“Kentucky Bourbon is a complex, elegant spirit that can be enjoyed so many different ways,” said Adam Johnson, senior director of the KDA’s Kentucky Bourbon Trail Experiences. “We recognized the need for a specific glass to enhance the aroma, flavors and nuances of Bourbon, and we’re proud to partner with Libbey, America’s Glassmaker™, to create the ideal version.”
Master Distillers, Bourbon Barons and other members of the KDA worked with Libbey during an in-depth one-year process to design a glass that meets the needs of the ever-growing market for the Kentucky Bourbon Trail tour and its Kentucky Bourbon Trail Craft Tour.
The KBT logo is subtlety etched onto the glass’s base. The glass also features a heavy sham, curved bowl, an ideally sized opening and fine rim, and is stackable to reduce storage space. The combination of these elements creates a glass that delivers a multi-sensory, smooth bourbon tasting experience.
“The combination of the Kentucky Distillers’ Association’s expertise on Bourbon and our insights on glassware design and presentation led to a glass that makes the ultimate Bourbon tasting experience possible,” said Jerry Moore, senior category manager of beverageware for Libbey Inc. “We are proud to lend our expertise to this unique celebration of American ingenuity.”
The KDA recently announced that tourists made a record 1 million visits to its Kentucky Bourbon Trail and Kentucky Bourbon Trail Craft Tour distilleries in 2016. The thriving attraction has increased attendance by 300 percent in the last 10 years.
Participating distilleries include Angel’s Envy in Louisville; Bulleit’s Stitzel-Weller Distillery, Louisville; Four Roses, Lawrenceburg and Cox’s Creek; Heaven Hill, Bardstown and its Evan Williams Bourbon Experience, Louisville; Jim Beam, Clermont and Louisville; Maker’s Mark, Loretto; Town Branch, Lexington; Wild Turkey, Lawrenceburg; and Woodford Reserve, Versailles. To learn more, visit www.kybourbontrail.com.
The Kentucky Bourbon Trail glass is part of Libbey’s Master’s Reserve® Contempo collection. For more information about this glass and other new products by Libbey, visit insights.libbey.com.
About Libbey Foodservice
Libbey® Foodservice, a division of Libbey Inc., sets the standard for success in the foodservice industry. Libbey is the expert in integrating today’s latest insights and trends with the full spectrum of inspired tableware products from fine dining to casual. It manufactures and distributes the complete tabletop, including Libbey Glassware and Master’s Reserve®, a collection of premium glassware; Syracuse® China dinnerware; and World® Tableware dinnerware and flatware. In addition, Libbey Foodservice distributes the Artistry Collection™, a premium collection for fine hospitality venues that includes SCHÖNWALD dinnerware, Spiegelau and Nachtmann glassware, Reed & Barton flatware, and VIVA® Scandinavia teaware, in select markets. For more information, visit libbey.com.
About Libbey Inc.
Based in Toledo, Ohio, Libbey Inc. is one of the largest glass tableware manufacturers in the world. Libbey Inc. operates manufacturing plants in the United States, Mexico, China, Portugal and the Netherlands. In existence since 1818, the company supplies tabletop products to retail, foodservice and B2B customers in over 100 countries. Libbey’s global brand portfolio, in addition to its namesake brand, includes Crisa®, Royal Leerdam, Syracuse® China and World® Tableware International. In 2016, Libbey Inc.’s net sales totaled $793.4 million. Additional information is available at libbey.com.
About the Kentucky Distillers’ Association
Founded in 1880, the Kentucky Distillers’ Association is the historic voice for Kentucky’s signature bourbon and distilled spirits industry. Its diverse and growing membership produces 90 percent of the world’s bourbon, from legendary, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s timeless craft and treasured economic engine. Member benefits include media relations, international trade development, private sampling events, technical assistance, economic development support, networking, legal defense, marketing strategies, governmental and regulatory advocacy and innovative tourism experiences through the KDA’s world-famous Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® adventures. The KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com and www.kybourbontrail.com.
KENTUCKY BOURBON TRAIL®, KENTUCKY BOURBON TRAIL CRAFT TOUR®, KENTUCKY BOURBON AFFAIR®, KBT® and BOURBON TRAIL® are trademarks/service marks of the Kentucky Distillers’ Association. Please drink responsibly.
*Patent Pending glass design
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AGENCY Contact: LIBBEY Contact:
Allison Westhoven Susan J. Dountas
Client Relations Manager Director, Foodservice Marketing
R/P Marketing Public Relations Libbey Inc.
[email protected] [email protected]