ONE: The Alltech Ideas Conference will explore transformative ideas in brewing and distilling

Plan to arrive early for the Alltech Craft Brews & Food Fest

Media Release:  April 3, 2018

[LEXINGTON, Ky.] – ONE: The Alltech Ideas Conference (ONE18), held May 20–22 in Lexington, Kentucky, will provide anyone interested in the burgeoning business of brewing and distilling, including consumers, with a unique opportunity to participate in a global conversation about industry innovations, challenges and trends. A focus session designed to educate and inspire will allow attendees to gather insights from leading brewing and distilling experts and exchange ideas with peers from around the globe.

Among the lineup of expert speakers is Chris Morris, master distiller for Brown-Forman Corporation. Morris has spent his career working in the bourbon industry and is currently responsible for maintaining the award-winning taste of the famed whiskies produced by the Woodford Reserve and Old Forester distilleries.

ONE18 brewing and distilling topics:

• The Recreational Influences on Craft Beer

The craft beer market is changing, and recreational influences are going to come into play for every brewery out there. How is alcohol regulated when it is combined with caffeine? When will listing nutritional information on labels become a requirement? Will the health-conscious consumer seek lighter options? Explore the possibilities.

• Ginposium: Past, Present and Future

Gin is having a moment in the sun as sales of the spirit soar. Learn a brief history of gin and what the future holds for the industry. Hear from a farmer who specializes in raising gin botanicals and how they make every gin distinctive. Sample various gin styles and craft cocktails from our spirits specialist team.

• Shaking up Spirits

What does it take to create a new path in spirit marketing? The creation of Lush Life Productions signified a considerable change in how liquor companies engage with bartenders and consumers. Is education-based marketing the future of liquor sales? Hear from one of the industry’s movers and shakers and learn how she’s changing the face of spirit marketing.

*Topics subject to change

ONE: The Alltech Ideas Conference is the place to learn from and network with some of the brightest stars in business leadership. This year’s power-packed mainstage will include Jack Welch, legendary former chairman and CEO of General Electric, who was named as one of the “100 Greatest Living Business Minds” by Forbes magazine in 2017, and professor Robert Wolcott of Northwestern University, a contributing writer to Forbes and the author of “Grow from Within: Mastering Corporate Entrepreneurship and Innovation.”

Now in its 34^th year, Alltech’s conference is attended annually by nearly 4,000 people from over 70 countries. Whether brewers and distillers are navigating a fundamental change within their areas of interest or just need a little inspiration, they’ll learn about real-world opportunities and solutions at ONE18. Register at one.alltech.com.

To tap the complete beverage experience, conference attendees should plan to arrive in Lexington early for the annual Alltech Craft Brews & Food Fest, held May 19 at Heritage Hall in the Lexington Convention Center. The event, which kicks off the ONE18 conference, showcases the finest breweries in the industry, with over 60 brewers tapping 200 beers. Local eateries will be on hand to feed the crowd, and live music will provide the entertainment for one of the largest beer fests in the region. Tickets can be purchased beginning April 2, with discounted rates available for a limited time. For more information and to purchase tickets, visit us.alltechbrewsandfood.com.

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Image download: https://photos.alltech.com/pf.tlx/oeEoBEoMHPgW

A focus session at ONE: The Alltech Ideas Conference 2018 (ONE18) will offer those interested in brewing and distilling an opportunity to explore topics specific to the industry and participate in a global exchange of ideas for the future.

About Alltech:

Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons, Alltech discovers and delivers solutions for the sustainable nutrition of plants, animals and people. With expertise in yeast fermentation, solid state fermentation and the science of nutrigenomics, Alltech is a leading producer and processor of yeast additives, organic trace minerals, feed ingredients, premix and feed.

Our guiding ACE principle seeks to develop solutions that are safe for the Animal, Consumer and the Environment. Our more than 5,000 talented team members worldwide put this purpose to work every day for our customers.

Alltech is a family-owned company, which allows us to adapt quickly to emerging customer needs and to stay focused on advanced innovation. Headquartered just outside of Lexington, Kentucky, USA, Alltech has a strong presence in all regions of the world. For further information, visit www.alltech.com/news. Join us in conversation on Facebook, Twitter and LinkedIn.

Contact: Lauren Dozier

859-351-8892; [email protected]