Rebel Yell Bourbon Kicks Off Rebel & Records Contest

Giveaway Contest Invites Fans to Let Their Rebel Spirit Be Heard for Chance to Win Vinyl-Themed Prizes

(ST. LOUIS, MO) February 14, 2018—Rebel Yell Bourbon is now spinning its nationwide Rebel & Records Contest, where hundreds will win weekly prizes, and three lucky people will win the ultimate private concert experience, as well as a custom hi-fi record playing system and other vinyl prizes.

The Rebel & Records Contest invites Rebel Yell fans to upload a photo of themselves “Letting Your Rebel Spirit Be Heard” to www.rebelandrecords.com for a chance to win the grand prize, as well as more than 1,000 individual weekly prizes.

Three grand prizes will be awarded, and entries will be judged for the grand prizes based on creativity and uniqueness, personality, communication of contest theme, and overall appeal. Each grand prize includes all the necessary tools to create the ultimate at-home listening experience: a custom hi-fi record playing system, a private concert experience, 10 vinyl records, headphones, a vinyl record tote, slipmat, record crate, set of vinyl record dividers, Rebel Yell sticker pack and Rebel Yell guitar pick.

Weekly winners will be selected in a random drawing and may receive concert ticket vouchers, vinyl records from artists at Los Angeles-based record label Innovative Leisure – an independent label that represents Indie artists, whose music rebels from the mainstream and doesn’t fall into a single, defined musical style or genre – portable turntables, headphones, vinyl record totes, vinyl record dividers, record crates and more.

“Vinyl has seen a huge resurgence, with sales hitting a 25-year high,” said Fletcher Buchman, brand manager at Luxco. “People want something tangible and real. We are excited to be sharing the rebellious spirit of Rebel Yell with vinyl fans all over the country.”

Visit www.rebelandrecords.com to become a “Band of Rebels” member and to enter the contest. Participants can submit one entry per day (February 12 through April 30, 2018). Official contest rules can be found online at www.rebelandrecords.com.

For more information, contact Pia Reinhold at [email protected].

About Luxco
A leading producer, supplier, importer and bottler of beverage alcohol products, Luxco’s mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Founded in St. Louis in 1958, Luxco remains locally owned and operated by the Lux family. Lux Row Distillers is bringing the family’s legacy to the heart of Bourbon Country in Bardstown, Kentucky and is now the home of Luxco’s bourbon portfolio, including Rebel Yell, Blood Oath, David Nicholson, and Ezra Brooks. Luxco has also built a new distillery in the highlands of Jalisco, Mexico – Destiladora González Luxco – where the company’s 100 percent agave tequilas, El Mayor and Exotico, will be produced. Luxco’s innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, and other well-recognized brands. For more information about the company and its brands, visit www.luxco.com.