Woodford Reserve To Debut ‘Flavor Notes Collection’ With Luxury Fashion Designers Sergio Hudson and Anifa Mvuemba

February 12, 2024

LOUISVILLE, KENTUCKY (February 12, 2024) – Woodford Reserve is exploring the intersection of fashion and bourbon via a new partnership with two esteemed luxury designers.

Sergio Hudson and Anifa Mvuemba, who have created fashion statements for everyone from Michelle Obama to Beyonce, will design pieces for The Woodford Reserve Flavor Notes Collection, which is inspired by the flavors and craftsmanship of the super-premium whiskey.

The collaboration was announced during New York Fashion Week and will debut at the 150th running of The Kentucky Derby, presented by Woodford Reserve.

Hudson and Mvuemba will attend The Kentucky Derby, often called the world’s largest fashion show, along with their muses wearing pieces from each designer’s collection.

The Flavor Notes collection will bring Woodford Reserve’s 200+ flavor notes to life and showcase how its bourbon is a spectacle for the senses.

“Woodford Reserve brings substance and style to everything we do”, said Master Distiller Elizabeth McCall. “These fashion statements from Sergio and Anifa are an extension of the bourbon lifestyle in a luxurious way.”

Hudson is an American designer passionate about making women feel beautiful, fearless, glamorous and confident through his women’s ready-to-wear luxury clothing line, The Sergio Hudson Brand. Every garment is carefully crafted for the female form with a masterful use of color and silhouette. At a young age in the mid-1980s, Hudson grew a great love and respect for fashion idols and felt he was destined for a career in fashion. Today, he is focused on normalizing inclusivity in the industry and bringing back the joy of dressing. He is an in-demand designer for celebrities.

“Just like Woodford Reserve, every garment I create requires meticulous attention to detail,” Hudson said. “I am excited to help tell the story of how Woodford Reserve is more than a bourbon, showing it is a spectacle for the senses through the pieces I create. The Derby is just the start of our trendsetting partnership.”

Mvuemba, is the CEO, Founder and Creative Director of Hanifa, a luxury ready-to-wear womenswear label. The self-taught designer moved to the United States from Congo at an early age. With an unwavering commitment to pushing boundaries and challenging the status quo, she continues to revolutionize the industry. Her exceptional leadership and creative prowess have paved the way for a new era of fashion, where inclusivity and self-expression reign supreme. Invested in the intersection of technology and fashion, Mvuemba is constantly looking to innovate in the space. She focuses on a range of vibrant hues in her collections.

“The Woodford Reserve Flavor Notes Collection is the perfect place to bring my colorful fabrics and sophisticated silhouettes to life,”  said Mvuemba. “My brand represents women without limits, and it’s so inspiring to work with Master Distiller Elizabeth McCall on this partnership as she has broken barriers in the bourbon industry.”

Throughout 2024, Woodford Reserve will continue collaborating with Hudson and Mvuemba, including at Hudson’s fall 2024 fashion show.

Moreover, this collaboration marks the beginning of an ongoing journey between Woodford Reserve and the visionary designers. Other fashion collaborations to expand the Flavor Notes Collection will be announced in the coming years.

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About Woodford Reserve:

Woodford Reserve, “Presenting Sponsor of the Kentucky Derby,” is crafted at the historic Woodford Reserve Distillery, tucked in the heart of thoroughbred country in Versailles, Kentucky. A National Historic Landmark, the Woodford Reserve Distillery represents craftsmanship with a balance of historic heritage and modern practices. Woodford Reserve is a product of the Brown-Forman Corporation, a premier producer and marketer of fine quality beverage alcohol brands including Jack Daniel’s, Korbel, Tequila Herradura, Old Forester, Sonoma-Cutrer and Chambord. Please enjoy your bourbon responsibly. To learn more about Woodford Reserve, visit us www.woodfordreserve.com  or check us out on Facebook at www.facebook.com/woodfordreserve.

Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., produced by the Woodford Reserve Distillery, Versailles, KY ©2024

Enjoy Like a True Kentuckian: Responsibly