Rebel Bourbon lanza Kyle Busch 108 Single Barrel Bourbon

One-of-a-kind bourbon release takes the Rebel sponsorship of Richard Childress Racing to a new level

ST. LOUIS (Feb. 26, 2025) – Bardstown, Kentucky-based Rebel Bourbon – the Official Bourbon of Richard Childress Racing – announced the limited-edition release of Kyle Busch 108 Single Barrel Bourbon. Every barrel was selected by two-time NASCAR Cup Series Champion Kyle “Rowdy” Busch and bottled at 108 proof (54% ABV) in honor of Rebel’s sponsorship of RCR.

The new limited-edition release is handcrafted according to Rebel’s original time-honored wheated recipe since 1849 and aged for a full four years to provide robust flavor and a velvety smooth finish with a hint of spice. An allocation of 5,000 cases (6-in) of Kyle Busch 108 Single Barrel is available nationwide at a suggested minimum retail price of $39.99 per 750mL bottle. 

“We wanted to do something we’ve never done before, in the spirit of living against the grain and doing things your own way, and KB 108 is the perfect answer,” said Philip Lux, Rebel Bourbon brand manager. “Kyle selected every barrel for this one-of-a-kind release with the guidance of Master Distiller John Rempe. Each barrel was hand-bottled, giving each bottle a bit of rebellious character and a flavor profile to match! This special release is made to be enjoyed by collectors and fans of Rebel, Kyle and RCR alike.”

Every bottle’s front label includes prominent placement of the unique barrel number selected by Busch, plus the bourbon’s proof and “aged since” date details. The distinctive label also includes Busch’s signature, number and the RCR logo. 

“This sponsorship really is about living life with a rebellious spirit, and I had fun picking barrels on my own terms for this special limited-edition release,” said Busch. “I’m proud to have my name on every bottle and excited for fans nationwide to experience something new from Rebel Bourbon and RCR.”

Rebel Bourbon has plans for more excitement and fan fun ahead in 2025, and the release of Kyle Busch 108 Single Barrel takes the sponsorship’s momentum to a new level. Rebel is a multi-race sponsor of the No. 8 Chevrolet and Busch with an all-new paint scheme born from American white oak Rebel Bourbon barrels and designed to honor the brand’s craftsmanship. Busch takes the wheel of the No. 8 Rebel Bourbon Chevrolet in select NASCAR Cup Series races including the EchoPark Automotive Grand Prix March 2 in Austin, Texas. To learn more about Rebel-RCR news and events in race markets, follow Rebel on Facebook y Instagram, and RCR on Facebook y Instagram, and visit RebelBourbon.com y RCRRacing.com. Use the product locator to find Rebel Bourbon products in specific locations.

Rebel Bourbon y Richard Childress Racing recuerdan a todos los mayores de 21 años que beban de manera responsable y que nunca beban mientras conducen.

Acerca de Luxco:

Fundada en St. Louis en 1958 por la familia Lux, Luxco es un productor, proveedor, importador y embotellador líder de productos de bebidas alcohólicas. Nuestra misión es satisfacer las necesidades y superar las expectativas de los consumidores, asociados y socios comerciales. Fusionada con MGP Ingredients, Inc. en 2021 (Nasdaq: MGPI), Luxco opera como la División de Marcas de MGP y administra todas las marcas MGP/Luxco. Esta amplia y galardonada cartera de bebidas espirituosas incluye marcas reconocidas de cuatro destilerías: Lux Row Distillers, con sede en Bardstown, Kentucky, hogar de Ezra Brooks, Rebel, Blood Oath, David Nicholson y Daviess County; Limestone Branch Distillery, con sede en Lebanon, Kentucky, fabricante de Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey y Bowling & Burch Gin; Destiladora González Lux, con sede en Jalisco, México, productora de los tequilas de agave 100%, El Mayor, Exótico y Dos Primos; y Ross & Squibb Distillery en Lawrenceburg, Indiana, donde se producen Remus Straight Bourbon Whiskey y Rossville Union Straight Rye Whiskey. La innovadora y alta calidad cartera de marcas también incluye Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin y otras marcas reconocidas. Para obtener más información sobre la empresa y sus marcas, visite luxco.com.

Acerca de las carreras de Richard Childress:

Carreras de Richard Childress (www.rcrracing.com) es una reconocida organización de carreras, marketing y fabricación orientada al rendimiento. Incorporada en 1969, RCR ha celebrado más de 50 años de carreras y ha obtenido más de 200 victorias y 16 campeonatos, incluidos seis en la NASCAR Cup Series con el legendario Dale Earnhardt. RCR fue la primera organización en ganar campeonatos en la NASCAR Cup Series, la NASCAR Xfinity Series y la NASCAR Truck Series y es tres veces ganadora de la Daytona 500 (1998, 2007, 2018). Su alineación de la NASCAR Cup Series 2025 incluye al dos veces campeón de la NASCAR Cup Series Kyle Busch (Chevrolet No. 8) y al ganador de la Coca-Cola 600 2017 y campeón de la Daytona 500 2018 Austin Dillon (Chevrolet No. 3). RCR cuenta con un programa de tiempo completo de la NASCAR Xfinity Series con Jesse Love (Chevrolet No. 2) y Austin Hill (Chevrolet No. 21).

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