Wild Turkey® Master Distiller Eddie Russell Releases Sherry Cask Finished Bourbon with Launch of Masters Keep Revival

June 13, 2018

Third Expression in Award-Winning Series of Rare Kentucky Straight Bourbons Dips into the Archives for Inspiration

LAWRENCEBURG, KY (June 12, 2018) As innovation continues to define the whiskey category, a retrospective look into the Wild Turkey® archives served as inspiration for the iconic spirit brand’s latest release. On the heels of his first two heralded special releases, Wild Turkey Master Distiller Eddie Russell introduces the highly-anticipated third U.S. expression in the award-winning Master’s Keep series—Master’s Keep Revival. As the newest expression in the super premium series, Master’s Keep Revival features Wild Turkey Bourbon aged 12-15 years and finished in 30-year-old Oloroso Sherry casks.

With a nod to his father’s 64-year legacy as a Bourbon sage and distilling legend, Master’s Keep Revival is inspired by the limited-release Wild Turkey Sherry Signature; a product Jimmy Russell introduced in the early 2000’s that featured sherry-infused, 10-year-old Bourbon finished in an Oloroso sherry cask. Eddie used the Sherry Signature taste profile to guide him to older Bourbon that, after resting in sherry casks, brought out top notes of fruit that blended perfectly with the vanilla and caramel of Wild Turkey. Eddie’s “revival” of Sherry Signature was the impetus for the name —a fitting tribute for the dynamic father & son distilling duo who collectively have 101 years of experience between them.

It was important to Eddie that he specifically use sherry casks that had held liquid for at least 30 years to pull through a richer flavor with stronger notes of fruit. To secure casks directly from the source, Eddie traveled to Jerez, Spain in search of the perfect barrels. To Eddie’s surprise, this was a lot harder than he imagined. While he found a surplus of three to four-year-old casks, anything older than four years was extremely scarce. However, Eddie’s persistence and determination to secure these precious barrels led him to someone with a stock of a few hundred.

“Master’s Keep Revival is a Bourbon I am proud to put my name on,” said Eddie Russell. “Jimmy and I have our healthy differences in how we drink Bourbon and how we make Bourbon, but I really enjoyed being able to take something my father created decades ago, which was maybe a little ahead of its time, and put my own stamp on it for today’s Bourbon connoisseurs and treasure hunters. I think it will be a nice addition to any collection.”

With the Master’s Keep series, Eddie has pushed the boundaries on the age limits of Bourbon, producing some of the oldest whiskeys Wild Turkey has ever released. The first launch of the series, Master’s Keep, was a 17-year-old bourbon aged in stone and wooden warehouses. Its sequel, Master’s Keep Decades, also showcased how Eddie is able to create exceptionally balanced whiskies from liquid aged far beyond what is normally Wild Turkey’s sweet spot of 8–12 years. Both whiskies received high praise from Bourbon bible Whiskey Advocate – having awarded Master’s Keep a score of 91 points and Master’s Keep Decades a score of 94 points, while also naming Decades the third best whiskey release of 2017.

Made from a blend of whiskies aged 12 to 15 years and finished in Oloroso Sherry Casks, Master’s Keep Revival is a 101 proof (50.5% alc. /vol.) Kentucky Straight Bourbon with a nose of cherry pie, raisins, citrus, nuts and a touch of oak. It delivers soft and creamy hints of spice and sweet tropical fruits, balanced with long and lingering notes of honey, spice and dried apricots. With only 1,600 cases and available for a limited time nationally and at the Wild Turkey Visitor Center in Lawrenceburg, Kentucky, Wild Turkey Master’s Keep Revival retails for $149.99.

About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM). At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio® and Jean-Marc XO Vodka®.

Campari America is headquartered in San Francisco, California. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.

For Additional Information, Contact:

Sarah Bessette
Campari America
[email protected]

Lauren Corsaro
[email protected]

Enjoy Like a True Kentuckian: Responsibly